February 22, 2023
Development Team Announces New ROOST Hotel in Baltimore Peninsula
By: MAG Partners
The high-design, extended-stay hotel brand will introduce an 81-room apartment hotel to the waterfront neighborhood
Today, the Baltimore Peninsula development team, led by MAG Partners and MacFarlane Partners, and Method Co., the nationally-acclaimed development and design company rooted in hospitality, announced plans for a new design-centric, 81-room ROOST Apartment Hotel, the concept known for bridging the boutique hotel experience with apartment-style living. The new ROOST Apartment Hotel in Baltimore will be located within Baltimore Peninsula at 2400 Terrapin Way, a 235-acre mixed-use waterfront neighborhood. The team, together with its joint venture partners Sagamore Ventures and the Urban Investment Group within Goldman Sachs Asset Management (Goldman Sachs), is scheduled to open ROOST Baltimore Peninsula in Summer 2023.
The multi-million-dollar project, designed by architecture firm Hord Coplan Macht, will feature a mix of furnished studio, one-, two- and three-bedroom apartment hotel units with interiors designed in collaboration between interior design firm Aumen Asner Inc. and Method Studios, Method Co.’s in-house design firm.
Each apartment hotel unit will feature full-size kitchens with modern-day appliances and full-wall windows and balconies to take advantage of the stunning waterfront views. The apartment hotel units, amenity space and lobby feature custom and curated furnishings from designers such as Lawson-Fenning, Gubi, TON, Pedrali, &Tradition, Interior Define, Noguchi, Santa and Cole, Dumais Made, O & G, and Lumas. The furniture curation throughout the space, also designed by Method Studios, draws inspiration from the industrial and maritime heritage of Baltimore as a premier port city. The space is populated with vintage designer pieces, with a color palette of blues and greens accented by blackened steel and rich walnut wood. The property includes a 24-7 concierge, an on-site fitness center with Peloton bikes, and 20,000 square feet of indoor and outdoor resort-like amenity space including an open-air pool lined with cabanas and an outdoor fireplace centered around a full-service hybrid bar and lounge. Additionally, Method Co. will be leasing out 40 apartment units for long-term residents who will also have access to all of the building’s amenities.
“With the addition of ROOST, Baltimore Peninsula is poised to become a vibrant destination for visitors and workforce talent that wouldn’t otherwise have an opportunity to experience the Baltimore Peninsula lifestyle,” said MaryAnne Gilmartin, Founder and CEO of MAG Partners. “ROOST’s high-design and commitment to quality compliments our broader approach as we create a new 24/7 neighborhood.”
“When we brought ROOST to the table a few years ago, we were confident this would all happen in due time,” said Marc Weller, Founding Partner and President of Weller Development Partners. “There is real momentum around this new neighborhood – you are seeing office leases getting signed and now an apartment hotel with ROOST that offers unique flexibility for Baltimore’s dynamic residents and visitors alike.”
“We are thrilled to have the opportunity to open our sixth ROOST location within the incredible city of Baltimore. MAG Partners and MacFarlane Partners are completely transforming the city’s waterfront experience with Baltimore Peninsula, making it an incredibly desirable destination for locals and visitors alike,” said Randall Cook, Co-Founder and CEO of Method Co. “We were drawn to this project by Kevin Plank and his partner’s positive energy, vision and commitment for the area and we look forward to playing a role in bringing that vision to life. At Method Co., it is an exciting moment for us as we explore new dimensions within our ROOST brand. The property’s design is thoughtfully layered with luxury details to create an elevated home-like experience. We’ve also worked to enhance our full-service amenity space. With a relatively low number of units versus the size of our team, we’ll be focused on delivering a high service and personalized experience to our hotel guests and residents alike.”
“We’re excited by the continued momentum and the addition of ROOST further establishes Baltimore Peninsula as the destination for travelers to experience Baltimore’s vibrant, waterfront community,” said Michael Lohr, Managing Director, Goldman Sachs Asset Management. “The development furthers our collective goal of increasing opportunities for residents of the local community by creating new jobs and bringing new economic activity to the area.”
“The momentum of activity at Baltimore Peninsula is a testament to the overall vision that we set out to create from the start,” said Kevin Plank, Principal and CEO of Sagamore Ventures. “ROOST’s unique brand not only brings a high-quality, high design hotel operation to the neighborhood, it bolsters our credentials as a destination to visit and enjoy. It’s a great addition alongside our growing list of office tenants and new residents.”
The ROOST Apartment Hotel will be Baltimore’s first high-design, extended-stay hotel concept, blending the comfort and space of an apartment with the amenities and design of a boutique hotel, creating a temporary living environment ideally suited for today’s travelers away for a few days and long-term guests alike. Considered a pioneer in the high-design apartment hotel movement, Method Co.’s ROOST Apartment Hotel brand is significantly expanding its portfolio with recent openings outside of its home base of Philadelphia, including Cleveland and Tampa with plans to open additional locations in Detroit this Spring and Charleston in 2024.
Method Co. has combined its expertise in design, placemaking and operations to lead the development of the new property, building upon its robust portfolio of successful brands and hotel property launches, including five open locations of the ROOST Apartment Hotel brand, Whyle, Wm. Mulherin’s Sons Restaurant & Hotel, HIROKI, Charleston’s newest luxury boutique hotel, The Pinch, along with its adjacent oyster bar and cocktail lounge, The Quinte, and the recent opening of Wilmington, Delaware’s first, luxury boutique hotel, The Quoin along with its craft cocktail lounge, Simmer Down.
The Baltimore Region is the 20th largest metropolitan population in the United States with more than 2.8 million residents and encompasses more than 2,500 square miles of diverse land. With its premier geographic location, the region provides overnight access to one-third of the U.S. consumer market. For residents, business, or leisure travelers, it’s a short trip from Washington DC, Philadelphia, New York, and Boston. The new ROOST Apartment Hotel will further support Baltimore Peninsula’s ability to accommodate the high volume of travelers, as well as residents moving to the area.
This addition of the ROOST Apartment Hotel follows a string of announcements the development team has recently made, including the start of residential leasing; welcoming CFG Bank as the area’s largest office tenant; renaming of the neighborhood to Baltimore Peninsula; and the launch of a new strategic partnership with Sweeten to bring transparent, data-driven decision making to the construction industry, resulting in increased participation by local minority and women-owned businesses. To date, Baltimore Peninsula has committed more than $132 million in contracts to Baltimore City-certified MBE/WBE firms, exceeding its initial goals with 35 percent participation for MBEs and 13 percent for WBEs.
Property renderings and imagery can be found here. Visit the property’s website here and follow ROOST Apartment Hotel on Instagram here.
For more information on Baltimore Peninsula, visit baltimorepeninsula.com or visit on Instagram, Facebook and Twitter.
About ROOST Apartment Hotel
ROOST Apartment Hotel is a high-design, boutique extended-stay hotel concept, conceptualized by Philadelphia-based hospitality company Method Co. A first of its kind, ROOST introduces a fresh approach to hospitality by blending the comfort and practicality of an apartment with the amenities and design of a boutique hotel, creating a temporary living environment ideally suited for a long-term stay. ROOST offers studio, one and two-bedroom and penthouse apartments with full-sized kitchens and modern appliances in a beautifully appointed space, which features contemporary furnishings, antique elements, custom lighting, and unique artwork. Featured amenities include an artisanal coffee program curated by La Colombe, bike share program, and recurring resident receptions that partner with local vendors, while a dedicated 24-hour concierge desk and on-site services team further enhance and ensure a memorable guest experience. The first location, ROOST Midtown, opened in 2015 and features 28 fully furnished apartments; their second outpost, ROOST Rittenhouse, followed in 2016 featuring 27 apartments and a communal lobby; their third location, ROOST East Market opened in January 2019 with 60 apartments, an outdoor pool, and communal in Philadelphia’s Midtown Village neighborhood. The fourth location is the first outside of Philadelphia – ROOST Cleveland, which opened in March 2022 and features 62 apartments located downtown within the historic May building, a restoration of the city’s original 1915 department store, while their fifth location, ROOST Tampa, opened in July 2022 and includes 97 apartments within Asher, a residential building within the new Water Street Tampa development. ROOST has plans to open locations in other markets, including Detroit in the spring 2023, Baltimore in summer 2023 and Charleston in early 2024. www.myroost.com
About Baltimore Peninsula
Baltimore Peninsula is a 235-acre redevelopment project located on Baltimore City’s prime waterfront, featuring investments from Sagamore Ventures and the Urban Investment Group within Goldman Sachs Asset Management. As one of the largest urban revitalization efforts in the United States, Baltimore Peninsula will have a fundamental and far-reaching impact on Baltimore’s future. At completion, this transformative project will include: up to 14 million square feet of new, mixed-use development; 2.5 miles of restored waterfront; and 40 acres of parks and green space. The Baltimore Peninsula redevelopment is expected to generate fresh opportunities for innovation and entrepreneurship for Baltimore City residents and its local workforce.
About the Goldman Sachs Asset Management Urban Investment Group (UIG)
Bringing together traditional and alternative investments, Goldman Sachs Asset Management provides clients around the world with a dedicated partnership and focus on long-term performance. As the primary investing area within Goldman Sachs (NYSE: GS), we deliver investment and advisory services for the world’s leading institutions, financial advisors and individuals, drawing from our deeply connected global network and tailored expert insights, across every region and market—overseeing more than $2 trillion in assets under supervision worldwide as of December 31, 2022. Driven by a passion for our clients’ performance, we seek to build long-term relationships based on conviction, sustainable outcomes, and shared success over time. Goldman Sachs Asset Management invests in the full spectrum of alternatives, including private equity, growth equity, private credit, real estate and infrastructure. Established in 2001, the Urban Investment Group within Goldman Sachs Asset Management has committed over $14 billion through real estate projects, social enterprises and lending facilities for small businesses and students, creating economic value and opportunities for underserved communities and families. Follow us on LinkedIn.
About MAG Partners
MAG Partners is a woman-owned, urban real estate company with decades of experience developing impactful, iconic, large-scale projects throughout New York City. Led by MaryAnne Gilmartin, together the MAG Partners team has successfully designed, built and operated over 7 million square feet of office, residential and mixed-use projects, including over 2,000 units of housing, with a total value of over $4.5 billion. The firm believes and has proven that principles of beauty, diversity and sustainability create lasting value.
About MacFarlane Partners
MacFarlane Partners is a real estate investment and development firm that acquires, develops and manages properties on behalf of some of the world’s largest pension plans and institutions as well as for its own account. Founded in 1987, the firm pioneered the urban investment concept among institutional real estate investment managers in the 1990s and today is a leading investor in and developer of properties that promote smart growth, urban revitalization, sustainability and equitable development in urban and high-density suburban areas nationwide. It is headquartered in San Francisco and operates a regional office in Los Angeles.
About Method Co.
Method Co. is a Philadelphia-based hospitality, development, design and branding firm founded on the joining of historically compatible disciplines under one roof; the firm bridges the worlds of interior design and real estate development, while embracing the custom design of products, furniture, identities and experiences. Built from a team of individuals with extensive experience in the fields of finance, interior design, branding, architecture, urban planning and fine arts, Method company’s diverse skill set forms the foundation of the firm’s interdisciplinary practice. The team has been responsible for the design, staging and development of hotel, restaurant, and real estate projects, such as the ROOST Apartment Hotel brand, Whyle, Wm. Mulherin’s Sons Restaurant & Hotel and HIROKI restaurant, along with the newly opened boutique property in Charleston, The Pinch, and the recently opened boutique hotel, The Quoin, in Wilmington, DE. www.methodco.com