Ruby – 243 West 28th Street

243 West 28th Street, or Ruby, is a through-block, thoughtfully designed, multifamily project open in the highly coveted Chelsea neighborhood. The building includes 480 apartments with 30 percent built as affordable under the Affordable NY program. Designed by celebrated architects COOKFOX Architects, the exterior of the building is contextual masonry inspired by the rich historic architectural fabric of the neighborhood, while the residences incorporate biophilic design strategies that connect its residents to nature. The development includes approximately 8,500 square feet of ground floor retail.

335 Eighth Avenue

MAG Partners was selected by Penn South, the affordable housing cooperative in Chelsea, to develop 335 Eighth Avenue into a mixed income apartment building with ground floor commercial space, including a grocery store operated by Lidl.  The new 190-unit building broke ground in October 2023 and will be developed under the Affordable NY Program with thirty percent of its units reserved for low- and middle-income New Yorkers.

The redevelopment will replace the aging existing building with a modern, contextual seven-story building that is about 200,000 square feet, designed by renowned local architects COOKFOX.  At the heart of Penn South, the design seeks to bridge the historical character of Chelsea, 21st century visions of urban living and contemporary aspirations for a new building that supports sustainable and healthy living.

300 East 50th Street

300 East 50th Street is a 194-unit multi-family building under construction with ground floor retail at the corner of East 50th Street and 2nd Avenue in partnership with Global Holdings and Safanad. The mixed-income building will have thirty percent of the units built as affordable under the Affordable NY program.  Designed by BKSK Architects, the building’s strong corner presence and verticality is created by detailed masonry that melds the traditions of the solid masonry corner towers of Manhattan’s Midtown East and Upper East Side neighborhoods.