Development Team Announces New ROOST Hotel in Baltimore Peninsula

The high-design, extended-stay hotel brand will introduce an 81-room apartment hotel to the waterfront neighborhood

Today, the Baltimore Peninsula development team, led by MAG Partners and MacFarlane Partners, and Method Co., the nationally-acclaimed development and design company rooted in hospitality, announced plans for a new design-centric, 81-room ROOST Apartment Hotel, the concept known for bridging the boutique hotel experience with apartment-style living. The new ROOST Apartment Hotel in Baltimore will be located within Baltimore Peninsula at 2400 Terrapin Way, a 235-acre mixed-use waterfront neighborhood. The team, together with its joint venture partners Sagamore Ventures and the Urban Investment Group within Goldman Sachs Asset Management (Goldman Sachs), is scheduled to open ROOST Baltimore Peninsula in Summer 2023.

The multi-million-dollar project, designed by architecture firm Hord Coplan Macht, will feature a mix of furnished studio, one-, two- and three-bedroom apartment hotel units with interiors designed in collaboration between interior design firm Aumen Asner Inc. and Method Studios, Method Co.’s in-house design firm.

Each apartment hotel unit will feature full-size kitchens with modern-day appliances and full-wall windows and balconies to take advantage of the stunning waterfront views. The apartment hotel units, amenity space and lobby feature custom and curated furnishings from designers such as Lawson-Fenning, Gubi, TON, Pedrali, &Tradition, Interior Define, Noguchi, Santa and Cole, Dumais Made, O & G, and Lumas. The furniture curation throughout the space, also designed by Method Studios, draws inspiration from the industrial and maritime heritage of Baltimore as a premier port city. The space is populated with vintage designer pieces, with a color palette of blues and greens accented by blackened steel and rich walnut wood. The property includes a 24-7 concierge, an on-site fitness center with Peloton bikes, and 20,000 square feet of indoor and outdoor resort-like amenity space including an open-air pool lined with cabanas and an outdoor fireplace centered around a full-service hybrid bar and lounge. Additionally, Method Co. will be leasing out 40 apartment units for long-term residents who will also have access to all of the building’s amenities. 

“With the addition of ROOST, Baltimore Peninsula is poised to become a vibrant destination for visitors and workforce talent that wouldn’t otherwise have an opportunity to experience the Baltimore Peninsula lifestyle,” said MaryAnne Gilmartin, Founder and CEO of MAG Partners. “ROOST’s high-design and commitment to quality compliments our broader approach as we create a new 24/7 neighborhood.”

“When we brought ROOST to the table a few years ago, we were confident this would all happen in due time,” said Marc Weller, Founding Partner and President of Weller Development Partners. “There is real momentum around this new neighborhood – you are seeing office leases getting signed and now an apartment hotel with ROOST that offers unique flexibility for Baltimore’s dynamic residents and visitors alike.”

“We are thrilled to have the opportunity to open our sixth ROOST location within the incredible city of Baltimore. MAG Partners and MacFarlane Partners are completely transforming the city’s waterfront experience with Baltimore Peninsula, making it an incredibly desirable destination for locals and visitors alike,” said Randall Cook, Co-Founder and CEO of Method Co. “We were drawn to this project by Kevin Plank and his partner’s positive energy, vision and commitment for the area and we look forward to playing a role in bringing that vision to life. At Method Co., it is an exciting moment for us as we explore new dimensions within our ROOST brand. The property’s design is thoughtfully layered with luxury details to create an elevated home-like experience. We’ve also worked to enhance our full-service amenity space. With a relatively low number of units versus the size of our team, we’ll be focused on delivering a high service and personalized experience to our hotel guests and residents alike.”

“We’re excited by the continued momentum and the addition of ROOST further establishes Baltimore Peninsula as the destination for travelers to experience Baltimore’s vibrant, waterfront community,” said Michael Lohr, Managing Director, Goldman Sachs Asset Management. “The development furthers our collective goal of increasing opportunities for residents of the local community by creating new jobs and bringing new economic activity to the area.”

“The momentum of activity at Baltimore Peninsula is a testament to the overall vision that we set out to create from the start,” said Kevin Plank, Principal and CEO of Sagamore Ventures. “ROOST’s unique brand not only brings a high-quality, high design hotel operation to the neighborhood, it bolsters our credentials as a destination to visit and enjoy. It’s a great addition alongside our growing list of office tenants and new residents.”

The ROOST Apartment Hotel will be Baltimore’s first high-design, extended-stay hotel concept, blending the comfort and space of an apartment with the amenities and design of a boutique hotel, creating a temporary living environment ideally suited for today’s travelers away for a few days and long-term guests alike. Considered a pioneer in the high-design apartment hotel movement, Method Co.’s ROOST Apartment Hotel brand is significantly expanding its portfolio with recent openings outside of its home base of Philadelphia, including Cleveland and Tampa with plans to open additional locations in Detroit this Spring and Charleston in 2024.

Method Co. has combined its expertise in design, placemaking and operations to lead the development of the new property, building upon its robust portfolio of successful brands and hotel property launches, including five open locations of the ROOST Apartment Hotel brand, Whyle, Wm. Mulherin’s Sons Restaurant & Hotel, HIROKI, Charleston’s newest luxury boutique hotel, The Pinch, along with its adjacent oyster bar and cocktail lounge, The Quinte, and the recent opening of Wilmington, Delaware’s first, luxury boutique hotel, The Quoin along with its craft cocktail lounge, Simmer Down.

The Baltimore Region is the 20th largest metropolitan population in the United States with more than 2.8 million residents and encompasses more than 2,500 square miles of diverse land. With its premier geographic location, the region provides overnight access to one-third of the U.S. consumer market. For residents, business, or leisure travelers, it’s a short trip from Washington DC, Philadelphia, New York, and Boston. The new ROOST Apartment Hotel will further support Baltimore Peninsula’s ability to accommodate the high volume of travelers, as well as residents moving to the area.

This addition of the ROOST Apartment Hotel follows a string of announcements the development team has recently made, including the start of residential leasing; welcoming CFG Bank as the area’s largest office tenant; renaming of the neighborhood to Baltimore Peninsula; and the launch of a new strategic partnership with Sweeten to bring transparent, data-driven decision making to the construction industry, resulting in increased participation by local minority and women-owned businesses. To date, Baltimore Peninsula has committed more than $132 million in contracts to Baltimore City-certified MBE/WBE firms, exceeding its initial goals with 35 percent participation for MBEs and 13 percent for WBEs.

Property renderings and imagery can be found here. Visit the property’s website here and follow ROOST Apartment Hotel on Instagram here.

For more information on Baltimore Peninsula, visit baltimorepeninsula.com or visit on Instagram, Facebook and Twitter.

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About ROOST Apartment Hotel

ROOST Apartment Hotel is a high-design, boutique extended-stay hotel concept, conceptualized by Philadelphia-based hospitality company Method Co. A first of its kind, ROOST introduces a fresh approach to hospitality by blending the comfort and practicality of an apartment with the amenities and design of a boutique hotel, creating a temporary living environment ideally suited for a long-term stay. ROOST offers studio, one and two-bedroom and penthouse apartments with full-sized kitchens and modern appliances in a beautifully appointed space, which features contemporary furnishings, antique elements, custom lighting, and unique artwork. Featured amenities include an artisanal coffee program curated by La Colombe, bike share program, and recurring resident receptions that partner with local vendors, while a dedicated 24-hour concierge desk and on-site services team further enhance and ensure a memorable guest experience. The first location, ROOST Midtown, opened in 2015 and features 28 fully furnished apartments; their second outpost, ROOST Rittenhouse, followed in 2016 featuring 27 apartments and a communal lobby; their third location, ROOST East Market opened in January 2019 with 60 apartments, an outdoor pool, and communal in Philadelphia’s Midtown Village neighborhood. The fourth location is the first outside of Philadelphia – ROOST Cleveland, which opened in March 2022 and features 62 apartments located downtown within the historic May building, a restoration of the city’s original 1915 department store, while their fifth location, ROOST Tampa, opened in July 2022 and includes 97 apartments within Asher, a residential building within the new Water Street Tampa development. ROOST has plans to open locations in other markets, including Detroit in the spring 2023, Baltimore in summer 2023 and Charleston in early 2024. www.myroost.com

About Baltimore Peninsula

Baltimore Peninsula is a 235-acre redevelopment project located on Baltimore City’s prime waterfront, featuring investments from Sagamore Ventures and the Urban Investment Group within Goldman Sachs Asset Management. As one of the largest urban revitalization efforts in the United States, Baltimore Peninsula will have a fundamental and far-reaching impact on Baltimore’s future. At completion, this transformative project will include: up to 14 million square feet of new, mixed-use development; 2.5 miles of restored waterfront; and 40 acres of parks and green space. The Baltimore Peninsula redevelopment is expected to generate fresh opportunities for innovation and entrepreneurship for Baltimore City residents and its local workforce.

About the Goldman Sachs Asset Management Urban Investment Group (UIG)

Bringing together traditional and alternative investments, Goldman Sachs Asset Management provides clients around the world with a dedicated partnership and focus on long-term performance. As the primary investing area within Goldman Sachs (NYSE: GS), we deliver investment and advisory services for the world’s leading institutions, financial advisors and individuals, drawing from our deeply connected global network and tailored expert insights, across every region and market—overseeing more than $2 trillion in assets under supervision worldwide as of December 31, 2022. Driven by a passion for our clients’ performance, we seek to build long-term relationships based on conviction, sustainable outcomes, and shared success over time. Goldman Sachs Asset Management invests in the full spectrum of alternatives, including private equity, growth equity, private credit, real estate and infrastructure.  Established in 2001, the Urban Investment Group within Goldman Sachs Asset Management has committed over $14 billion through real estate projects, social enterprises and lending facilities for small businesses and students, creating economic value and opportunities for underserved communities and families. Follow us on LinkedIn.

About MAG Partners

MAG Partners is a woman-owned, urban real estate company with decades of experience developing impactful, iconic, large-scale projects throughout New York City. Led by MaryAnne Gilmartin, together the MAG Partners team has successfully designed, built and operated over 7 million square feet of office, residential and mixed-use projects, including over 2,000 units of housing, with a total value of over $4.5 billion. The firm believes and has proven that principles of beauty, diversity and sustainability create lasting value.

About MacFarlane Partners

MacFarlane Partners is a real estate investment and development firm that acquires, develops and manages properties on behalf of some of the world’s largest pension plans and institutions as well as for its own account. Founded in 1987, the firm pioneered the urban investment concept among institutional real estate investment managers in the 1990s and today is a leading investor in and developer of properties that promote smart growth, urban revitalization, sustainability and equitable development in urban and high-density suburban areas nationwide. It is headquartered in San Francisco and operates a regional office in Los Angeles.

About Method Co.

Method Co. is a Philadelphia-based hospitality, development, design and branding firm founded on the joining of historically compatible disciplines under one roof; the firm bridges the worlds of interior design and real estate development, while embracing the custom design of products, furniture, identities and experiences. Built from a team of individuals with extensive experience in the fields of finance, interior design, branding, architecture, urban planning and fine arts, Method company’s diverse skill set forms the foundation of the firm’s interdisciplinary practice. The team has been responsible for the design, staging and development of hotel, restaurant, and real estate projects, such as the ROOST Apartment Hotel brand, Whyle, Wm. Mulherin’s Sons Restaurant & Hotel and HIROKI restaurant, along with the newly opened boutique property in Charleston, The Pinch, and the recently opened boutique hotel, The Quoin, in Wilmington, DE. www.methodco.com

Media Contacts:      

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Faces to Watch 2023: MaryAnne Gilmartin, CEO of MAG Partners

The coming year at the Baltimore Peninsula will bring more feet on the street, a likely demolition of The Sun’s former headquarters and a new wave of hope at the large project for MaryAnne Gilmartin.

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CFG Bank Signs Lease at Baltimore Peninsula Becoming Newest Commercial Tenant Holding Largest Lease to Date

CFG Bank to Move to the South Baltimore Development in Q4 2023, Leasing 97,000 Square Feet of Office Space

Today, the Baltimore Peninsula development team, led by MAG Partners and MacFarlane Partners, and CFG Bank, announced that CFG Bank has signed a long-term lease for three floors, totaling 97,000 square feet of office space in 2455 House Street in Baltimore Peninsula. CFG Bank is the development’s latest confirmed commercial tenant, signing a 15-year lease at the 235-acre mixed-use development. 2455 House Street will serve as the headquarters for CFG Bank, as well as Capital Funding Group and the Jack and Nancy Dwyer Workforce Development Center, Inc.

The lease signing comes as the development’s first phase of vertical construction nears completion, with over 1.1 million square feet of new office, retail, and mixed-income residential opening in 2023. It is also the first commercial lease signing since the project rebranded in November 2022 to Baltimore Peninsula and is part of the larger effort to realize the development as a vibrant mixed-income residential neighborhood and thriving business district, supported by waterfront events and activities, new restaurants and social destinations that bring opportunity and strengthen the spirit of Baltimore. 

Along with MAG Partners, CFG Bank is working with NewGround to create its one-of-a-kind headquarters. The office spaces will feature various indoor and outdoor collaboration areas with an employee lounge totaling 5,000 square feet, a rooftop community space, a library area, robust kitchens, an indoor sports simulator, and more. 

“The partnership with CFG Bank represents our shared values and commitment to fostering a strong, inclusive community. It speaks volumes that a company like CFG Bank, a pillar of the Baltimore business community, has selected Baltimore Peninsula for its future home,” said Kevin Plank, Principal and CEO of Sagamore Ventures. “I am incredibly proud to welcome CFG Bank and look forward to working together to build on our vision of impact at Baltimore Peninsula.”

“We are excited to continue to welcome new tenants to Baltimore Peninsula, especially those like CFG Bank who have strong, established roots within the broader Baltimore community,” said Michael Lohr, Managing Director, Goldman Sachs Asset Management. “This lease represents another key milestone toward our broader revitalization efforts in South Baltimore, which seeks to engage the community through job creation and workforce development, in addition to providing access to new attractions and events.”

“Our lease with CFG Bank marks the beginning of an exciting partnership for Baltimore Peninsula, as the Baltimore-based institution grows its workforce in and for the city. With buy-in from partners such as CFG, we are building a place where people want to live and work,” said MaryAnne Gilmartin, Founder and CEO of MAG Partners. “We have incredible momentum and interest from potential tenants in Baltimore and around the country and expect to have a number of leases to announce in the coming months as we move closer to construction completion for the first phase of the project.”

“We’re thrilled to be moving our headquarters to Baltimore Peninsula. As our businesses continued to grow, we were in search of a new location that could accommodate our current and future expansion, provide an environment to foster our team’s entrepreneurial spirit, and support the reinvigoration of Baltimore,” said CFG Bank CEO & President Bill Wiedel. “As we design and build our new headquarters, we are creating a truly unique space where all our employees will thrive and work together, grow, and achieve our own goals and those of our clients. Our plan is to design a special workspace where our employees want to come into the office. Moving to Baltimore Peninsula reinforces our commitment to Baltimore and our leadership position in the banking industry, as the largest bank headquartered in Baltimore.”

“We always knew that Baltimore would be a ‘build it and they will come’ office market, and now that the buildings are delivering you are seeing that dynamic play out,” said Marc Weller, Founding Partner and President at Weller Development Partners. “Since first introducing CFG Bank to the project, we always thought they would be a great fit given their aligned entrepreneurial philosophy and their focus not only on transforming the banking experience but also their commitment to the community. We are so excited to see CFG Bank moving to this new burgeoning neighborhood.”

Scooter Monroe, Vice President of Office Leasing at MAG Partners, and real estate advisor Ed Guiltinan worked closely with the teams at JLL and Weller Development Partners to secure the lease. Antony Gross and Anne Marie Paintsil with JLL represented Baltimore Peninsula. Kevin Haus and Matt Haas, also with JLL, represented CFG Bank in the transaction. 

CFG Bank’s lease follows the September 2022 announcement that H. Chambers Company, an architecture and interior design firm, was the development’s first commercial tenant, having signed a long-term lease for 9,000 square feet of office space at Rye Street Market. Chambers will relocate to Baltimore Peninsula in March of 2023. Also in November 2022, the development team revealed Rye House and 250 Mission, comprising 416 brand-new affordable and market rate residences. Leasing will begin in the first quarter 2023 and the first residents of Baltimore Peninsula are expected to move in March. The project has 20% affordable housing on site, with 35 affordable units at 250 Mission for households earning 80% AMI and 54 affordable units at Rye House for households earning 50% of AMI. Additional information about Rye House and 250 Mission can be found at liveryehouse.com and live250mission.com, respectively. In January the team will launch the final building, 2400 Terrapin Way, which includes 121 residential units, of which 81 are extended stay.

Baltimore Peninsula development is expected to deliver robust community benefits to support Baltimore City and South Baltimore communities. To date, Baltimore Peninsula has committed more than $132 million in contracts to Baltimore City-certified Minority and Women Business Enterprise firms, exceeding its initial goals with 35 percent participation for MBEs and 13 percent for WBEs. In line with the project’s MWBE goals, the Baltimore Peninsula development team supported Baltimore-based MBE Conscious Venture Lab in raising $50 million for investment in local companies using innovation to create a more equitable society, specifically targeting MWBEs. 

In November 2022, Baltimore Peninsula launched a new partnership with Project JumpStart – a workforce development and job placement program – to implement its 15-week construction training program that will ultimately support the continued construction of Baltimore Peninsula. The partnership, which will support the education of up to 22 students, includes financial support by Sagamore Ventures. In addition, Baltimore Peninsula announced a new partnership with Sweeten – a software company known for bringing trust, transparency, and data-driven decision making to the construction industry. Together, the parties built a tool that expands Baltimore Peninsula’s MWBE contracting goals and achievements, creates greater transparency in the procurement process of MWBEs and helps development teams communicate the status of their projects with the community. 

For more information on Baltimore Peninsula, visit baltimorepeninsula.com or visit on Instagram, Facebook and Twitter.

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About Baltimore Peninsula

Baltimore Peninsula is a 235-acre redevelopment project located on Baltimore City’s prime waterfront, featuring investments from Sagamore Ventures and the Urban Investment Group within Goldman Sachs Asset Management. As one of the largest urban revitalization efforts in the United States, Baltimore Peninsula will have a fundamental and far-reaching impact on Baltimore’s future. At completion, this transformative project will include: up to 14 million square feet of new, mixed-use development; 2.5 miles of restored waterfront; and 40 acres of parks and green space. The Baltimore Peninsula redevelopment is expected to generate fresh opportunities for innovation and entrepreneurship for Baltimore City residents and its local workforce.

About the Goldman Sachs Asset Management Urban Investment Group (UIG)

Bringing together traditional and alternative investments, Goldman Sachs Asset Management provides clients around the world with a dedicated partnership and focus on long-term performance. As the primary investing area within Goldman Sachs (NYSE: GS), we deliver investment and advisory services for the world’s leading institutions, financial advisors and individuals, drawing from our deeply connected global network and tailored expert insights, across every region and market—overseeing more than $2 trillion in assets under supervision worldwide as of September 30, 2022. Driven by a passion for our clients’ performance, we seek to build long-term relationships based on conviction, sustainable outcomes, and shared success over time. Goldman Sachs Asset Management invests in the full spectrum of alternatives, including private equity, growth equity, private credit, real estate and infrastructure.  Established in 2001, the Urban Investment Group within Goldman Sachs Asset Management has committed over $14 billion through real estate projects, social enterprises and lending facilities for small businesses.

About MAG Partners

MAG Partners is a woman-owned, urban real estate company with decades of experience developing impactful, iconic, large-scale projects throughout New York City. Led by MaryAnne Gilmartin, together the MAG Partners team has successfully designed, built and operated over 7 million square feet of office, residential and mixed-use projects, including over 2,000 units of housing, with a total value of over $4.5 billion. The firm believes and has proven that principles of beauty, diversity and sustainability create lasting value.

About MacFarlane Partners

MacFarlane Partners is a real estate investment and development firm that acquires, develops and manages properties on behalf of some of the world’s largest pension plans and institutions as well as for its own account. Founded in 1987, the firm pioneered the urban investment concept among institutional real estate investment managers in the 1990s and today is a leading investor in and developer of properties that promote smart growth, urban revitalization, sustainability and equitable development in urban and high-density suburban areas nationwide. It is headquartered in San Francisco and operates a regional office in Los Angeles.

About Sagamore Ventures

Sagamore Ventures is a privately-held investment company with diversified holdings that include commercial real estate, hospitality, food and beverage, and venture capital. The company is based in Baltimore, MD, and serves as the family office of Kevin A. Plank, the founder, Executive Chairman, and Brand Chief of Under Armour, Inc. Key investment holdings include Sagamore Spirit and a major equity stake in the Baltimore Peninsula redevelopment in South Baltimore.  The mission of Sagamore Ventures is to execute the initiatives of the Plank Family, support the growth of our investments, and contribute to economic development and opportunity in Baltimore City.

About CFG Bank (http://www.CFG.bank)

CFG Bank, headquartered in Baltimore, Maryland, is a full-service bank that provides premier commercial, personal, and online banking solutions to the Mid-Atlantic business community, national cannabis industry and national healthcare market. Locally owned and operated, CFG Bank transforms the banking experience by delivering big bank capabilities and expertise, coupled with relationship-driven boutique bank service. CFG Bank has branches in Lutherville and Baltimore City, and a commercial office in Annapolis. For more information, visit www.CFG.bank, and follow CFG Bank on LinkedIn, Facebook and Twitter. 

About JLL 

JLL (NYSE: JLL) is a leading professional services firm that specializes in real estate and investment management. JLL shapes the future of real estate for a better world by using the most advanced technology to create rewarding opportunities, amazing spaces and sustainable real estate solutions for our clients, our people and our communities. JLL is a Fortune 500 company with annual revenue of $19.4 billion, operations in over 80 countries and a global workforce of more than 102,000 as of September 30, 2022. JLL is the brand name, and a registered trademark, of Jones Lang LaSalle Incorporated. For further information, visit jll.com. 

About Weller Development Partners

Weller Development Partners is a dynamic and innovative mixed-use development firm that builds world-class communities. Led by Founding Partner and President Marc Weller and Partner Steve Siegel, our leadership team offers a wide range of expertise and experience to tackle the most complex real estate developments. At the heart of the company ethos is a triple-bottom-line approach to development, designing strategies that are financially viable, while also providing benefits to surrounding communities, the environment, and investors.

CFG Bank finalizes deal to move headquarters to Baltimore Peninsula

The long-anticipated deal to move CFG Bank’s headquarters to Baltimore Peninsula has been finalized.

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Port Covington Team Rebrands Project ‘Baltimore Peninsula,’ Inks New Partnership

The development team leading the massive redevelopment of the city’s Port Covington peninsula has rechristened the project Baltimore Peninsula.

The goal of the rebranding, the developers said, is to provide a name reflecting the development’s full impact on the peninsula south of Interstate 95 extending into the Middle Branch. Two leaders of the development team, MAG Partners CEO MaryAnne Gilmartin and MacFarlane Partners CEO Victor MacFarlane, spoke with Bisnow about the project’s status on Monday ahead of Tuesday’s announcement. 

“We’ve created a name that reveals character and personality, all authentic, and above all, it’s a name around which we will deliver a value proposition, which is a call to action,” Gilmartin said. “It’s an opportunity for Baltimore to be trailblazing and be a leader in creating a new kind of development project.”

Along with the rebranding, the development team has unveiled alterations to the master plan and a new partnership with a software company. 

The project has been controversial with some residents since backers first sought more than $500M in public tax increment financing to improve infrastructure on the site in 2016. The team eventually garnered public support for the financing by entering into a community benefits agreement with surrounding neighborhoods that exceeded $100M. 

In May, Sagamore Ventures and Goldman Sachs announced that MAG Partners and MacFarlane Partners would take over from Weller Development Co. as the project’s lead developers.

In September, Gilmartin said during Bisnow’s Baltimore State of the Market event that she planned to rebrand the site and update its master plan.

Since taking over the project, she said the primary focus for the development team has been “leasing, leasing, leasing,” as buildings in the second phase of construction, dubbed 1B, are expected to start delivering in a matter of weeks and months. 

The five buildings in Phase 1B of development include 1.1M SF of office, retail and residential space. Developers expect construction will finish on those assets between the end of 2022 and the first quarter of 2023. 

Those properties include Rye Market, which comprises 228K SF of office and 45K SF of market space. H. Chambers Co., a 123-year-old interior design business, has already inked a 10-year lease for nearly 8K SF in Rye Market.   

Peninsula Baltimore’s most significant office building, 2455 House St., has two potential tenants that would fully occupy its 212K SF of office space, Gilmartin said. 

She said the development team hopes to announce an unnamed tenant at 2455 House St. by the end of the year. CFG Bank’s executive has already publicly expressed interest in relocating its headquarters to the property.

“[CFG CEO] Jack Dwyer has openly spoke about his hope to be part of our project, and we feel the same way. We love the company, we love the CEO and founder, we love their commitment to workforce development,” Gilmartin said. 

In addition to the rebranding, the developers revealed alterations to the site’s master plan that guides building on the site. 

The most significant change is the inclusion of a boulevard running northwest to southeast across the peninsula. Designers hope the boulevard will better connect the peninsula, which is cut off from the rest of the city by I-95. 

The shifts in the plan, she said, will also better connect the development with the new Under Armour headquarters, which the athletic apparel firm is building on the 250-acre Port Covington peninsula. 

The Under Armour campus is building its new headquarters independent of the Baltimore Peninsula development. However, Kevin Plank, the athletic brand’s founder, is a major financial backer of the redevelopment via his investment firm Sagamore Ventures.  

Developers have already held conversations about the changes to the site plans with the city, Gilmartin said. Those changes, she said, will not require additional approval from city officials who started reviewing site plans for the project more than five years ago.     

The Baltimore Peninsula team also said it has partnered with software company Sweeten Enterprises to deliver what the developers bill as an “unparalleled level of transparency, innovation, and inclusiveness to local minority and women-owned business participation in Baltimore development projects.” 

Through the partnership, Sweeten will provide any interested developer with its platform so they can measure their progress in hiring minority- and women-owned businesses.

So far, the Baltimore Peninsula team said it has committed over $132M in contracts to city-certified minority- and women-owned enterprises. So far the developers have exceeded goals set for such businesses participation in building the development. 

The firm reported a 35% participation for minority-owned firms and 13% for women-owned enterprises.

Contact Adam Bednar at [email protected]

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Port Covington has a new name: Baltimore Peninsula

Starting Tuesday, Port Covington, the 235-acre waterfront development in South Baltimore, will go by a new name: Baltimore Peninsula.

The change, made public this week, is an attempt by new developers at the New York-based MAG Partners and the San Francisco-based MacFarlane Partners to turn a page on a contentious project that has faced delays, turnover and public criticism, particularly for its heavy reliance on subsidies at the expense of Baltimore’s other needs. Supporters of the effort argue that the finished product will add jobs, stimulate economic growth, and attract visitors and more residents to Baltimore.

MAG Partners CEO and founder MaryAnne Gilmartin and her team also have revised the project’s master plan and expect the final layout of the project to look different from what developers pitched in 2016. For example, they want to stretch the original Founders Park into a linear, diagonal “green artery” that connects the center of the new neighborhood and waterfront with the rest of the city. They also want to better connect to the rest of South Baltimore and Interstate 95 and have proposed adding a “connection” above the CSX tracks at Hanover and McComas Streets.

Gilmartin, in a Monday interview, said the change in name reflects a shift from “a place on a map” to a living, breathing community. She described Baltimore Peninsula’s vision as inclusive, mission-oriented and dynamic.

“All our actions need to reflect that vision,” she said.

Victor MacFarlane, chairman and CEO of MacFarlane Partners, added: “We’re here because we believe in Baltimore’s growth.”

Gilmartin and MacFarlane highlighted their commitment to minority and women business participation in the development as well as affordable housing; the first two residential buildings — to be called Rye House and 250 Mission, with more than 400 units between them — are expected to open this March and will have 20% of the units below market rate, they said. On Monday, they also announced a partnership with Sweeten, a software company that publicly tracks their minority- and women-owned business participation goals.

Attached to one of the largest public subsidies in the country, the $5.5 billion, multi-phase waterfront development in South Baltimore spans more than 200 acres and will feature three direct access points to I-95. Under Armour founder and Executive Chairman Kevin Plank and those affiliated with his Sagamore Ventures development firm spent more than $100 million since they began buying up Port Covington land about a decade ago.

A current goal is to build the once-dominant apparel company a new corporate headquarters surrounded by a “mini-city” akin to the existing Harbor East and Harbor Point sites.

The Baltimore City Council approved the city’s largest tax increment financing deal — $660 million — in 2016 to help fund the project. The project has also qualified for federal Enterprise Zone tax breaks.

Since then, Under Armour’s corporate image has soured amid company scandals, high-profile departures and declining sales, forcing the company to tone down its plans for the new offices. Meanwhile, several iterations of plans for what Port Covington could become — including a hub for technology companies called Cyber Town USA — have not come to pass.

Gilmartin, though, told The Baltimore Banner in an interview earlier this month that the project will be successful, so long as it rebrands and commits to sharing a more positive story.

“There is no doubt in my mind that the City will continue to benefit from the momentum and energy that has resulted from the creation of this new waterfront neighborhood,” Plank said in a Tuesday statement. “The impact is undeniable.”

[email protected]

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Port Covington gets new name, rebranding amid leasing push

Farewell Port Covington. Meet “Baltimore Peninsula”.

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Port Covington renamed Baltimore Peninsula, ushering in new brand and new chapter

Port Covington, the once industrial South Baltimore waterfront that is being redeveloped, is getting a new name to go with its future as a place to live, work, shop and gather.

Starting Tuesday, the massive project south of Interstate 95 will be called Baltimore Peninsula.

The name change, announced Tuesday morning by developers, is the most visible part of a rebranding by a newly installed development team and aims to focus on the area’s future instead of its past.

“We find ourselves at a moment in time, a moment in time where we can think big and carry on the momentum and be all in,” said MaryAnne Gilmartin, founder and CEO of New York-based MAG Partners, which along with San Francisco-based MacFarlane Partners, took over in May as lead developer and investors with owners Sagamore Ventures and Goldman Sachs.

“It’s not a project. It’s a place,” Gilmartin said. “It’s a neighborhood. It’s a home. It’s a headquarters. So it’s time to call the project what we want it to be forever.”

Developers wanted to re-direct thinking about the project with a “powerful” brand that would be clear, authentic, easily recognizable and that “conveys the character and personality of what it represents,” Gilmartin said.

She added that the site is more of a peninsula than a port and that developers believe in Baltimore as a brand, especially in marketing outside the city.

“That’s what we’re pitching,” she said. “We think Baltimore is amazing.

Baltimore Peninsula was chosen from about 50 names, including the current name, over about six months, with the help of consultants and project owners including Under Armour founder Kevin Plank.

Developers, said they hope all of the Port Covington neighborhood, of which they own about 80% of the real estate, will embrace the new name. Other developers are operating separately in Port Covington, some building homes while Under Armour is building a global headquarters on 50 acres owned by the company.

The rebranding comes at a time when the project’s first five buildings are nearing completion, including two office buildings and three residential buildings, with the the first office tenants and apartment residents to start moving in early next year. The 1.1 million square feet of offices, apartments, a hotel, retail and parks is the $500 million first phase of a project eventually planned to hold 14 million square feet on 235 acres.

“Baltimore is an incredibly special place to me — it is home — and it is rewarding to see the culmination of all the great work that has been done to-date,” said Plank, principal and CEO of Sagamore Ventures, in Tuesday’s announcement.

An official grand opening for Baltimore Peninsula is being planned for next September.

Gilmartin said developers are working on finalizing leases with two tenants for the office building on the newly named House Street by the first quarter of next year, which would fully occupy the building. One of those tenants is expected to be CFG Bank. A second office building will house Rye Street Market, and H. Chambers Co., an architecture and interior design firm, will move into 9,000 square feet in that building in March.

“The philosophy for the commercial space is not to cannibalize the Inner Harbor and to move tenants around Baltimore but to go wider on a national strategy,” Gilmartin said.

The first phase also includes 250 Mission, a 162-unit apartment building, and Rye House, a 254-unit apartment building, a 121-unit residential building with an extended-stay hotel, a parking garage and a park. Leasing for the apartments will start in the first quarter and the first residents are expected to move in by March.

Sagamore’s Port Covington project has sprouted alongside its earlier developments, Rye Street Tavern and Sagamore Spirit Distillery. The Baltimore Sun leases its office in the Port Covington development.

Developers hope to announce the start of another office building next year, with a company headquarters type of tenant in place, and another apartment building, Gilmartin said.

“Obviously with the headwinds in the economy, it remains to be seen if we can do that,” she said, though “the residential market is quite robust in Baltimore.”

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