Serafina to open trattoria at latest Anagram apartment tower
The developers of Anagram luxury rental apartment towers are expanding the brand in Manhattan. Popular Italian trattoria brand Serafina is growing at even faster pace. The two will come together at 300 E. 50th St. at Second Avenue, where Serafina owners Vittorio Assaf and Fabio Granato will launch their first seafood-driven venue, Serafina Mare, next year.
The latest Anagram, which will begin receiving tenants in August, is a joint venture project of the development teams of Global Holdings and MAG Partners.
Global Holdings’ senior vice president Josh Feder said, “Each of our Anagram projects in the city is uniquely designed to fit into the neighborhood.
The new spot is the perfect match for Serafina’s first spinoff restaurant. Their team saw our vision and approached us, securing a full-floor lease before apartment leasing even began.”
Granato said the location has special meaning for him because, “When I first came to the States, I lived in the building that was torn down for the Anagram. There’s a lot of energy in the neighborhood but no Serafina presence.”
The off-market transaction hasn’t been reported previously. Serafina Mare, with 5,000 square feet in the entire ground-floor retail space, will be the Serafina brand’s 13th Manhattan location in addition to others in the suburbs and around the US.
The new Serafina will do battle with La Pecora Bianca across the street. The latter is part of another growing Italian chain in the mid-priced field, a category that also includes Felice, which recently signed a lease to open in Trump Plaza on Third Avenue at East 61st Street…
Granato wouldn’t discuss terms other than that the landlord provided a tenant-improvement allowance. “The rest is all up to us,” he said. Serafina will get the space on Jan. 1, and will take nine months for design and construction.
The 194-unit Anagram Turtle Bay follows those at Columbus Circle, in Nomad, and in Gramercy. The new project by Eyal Ofer’s Global Holdings and MaryAnne Gilmartin’s MAG Partners began leasing in June and will be completed when move-ins start in August.
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