Ruby Nears Completion At 241 West 28th Street In Chelsea, Manhattan

Exterior work is nearing completion on Ruby, a 22-story two-tower residential complex at 241 West 28th Street in Chelsea. Designed by COOKFOX and developed by MAG Partners, Atalaya, Safanad, and Qualitas, the 400,000-square-foot project will yield 480 rental units with 144 reserved for low- and middle-income households, as well as 8,500 square feet of ground-floor retail space. Urban Atelier Group is the general contractor for the property, which is located on a through-block parcel between Seventh and Eighth Avenues with frontage on both West 28th and 29th Streets. The developers are aiming for LEED Silver certification.

Since our last update in October, the construction elevator has been dismantled from the West 28th Street elevation and the gap in the façade has been filled in. Nearly all of the 100,000 square feet of bricks have been laid by King Contracting Group and the mostly blank western sides of both towers are now clad in their final EIFS enclosure. Only minor work remains to be completed around the ground floor and upper levels. Belden Tri-State supplied the brick on this one and Cladding Concepts supplied the decorative railings.

More of the decorative railings have been put in place across the second level and eastern end of the building, and dark spandrels have been installed across the upper levels. Sidewalk scaffolding still surrounds the northern and southern ground-floor frontage but should be removed in the coming weeks once exterior work wraps up.

The below images show the look of the interior sides of the towers, which feature metal paneling lining their central cores.

Homes come with in-unit washers and dryers, central AC, and name-brand kitchen appliances. Amenities at Ruby include a dog-washing station, a media room, multiple indoor lounges, fitness center, children’s playroom, laundry room, bike storage, live-in superintendent, a 24/7 attended lobby, and an outdoor lounge with a swimming pool and an adjoining terrace.

The nearest subway is the local 1 train at the 28th Street station to the east along Seventh Avenue. Also nearby is the 34th Street-Penn Station complex with access to the A, C, E, 1, 2, and 3 trains, Long Island Rail Road, New Jersey Transit, and Amtrak.

241 West 28th Street is anticipated to be completed this summer.

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Faces to Watch 2023: MaryAnne Gilmartin, CEO of MAG Partners

The coming year at the Baltimore Peninsula will bring more feet on the street, a likely demolition of The Sun’s former headquarters and a new wave of hope at the large project for MaryAnne Gilmartin.

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MAG Partners Buys Ground Lease for Residential Co-Op Redevelopment

MaryAnne Gilmartin’s MAG Partners has purchased the $63.8 million leasehold for 335 Eighth Avenue from Penn South and plans to turn the site into a mixed-income apartment building.

MAG Partners signed a 99-year ground lease for the property — currently a retail building that formerly housed a Gristedes supermarket — in a joint venture with real estate equity firm Safanad. The JV plans to redevelop the building into 188 units of affordable housing with ground-floor commercial space, The Real Deal first reported.

The commercial building in Penn South, a 10-building mixed-income complex between West 23rd and West 29th streets that has faced financial woes, will be demolished while a new rental development will bring a grocery store to the area in the planned retail space, according to MAG Partners. Penn South tapped MAG Partners to lead the development last year.

“The co-op was faced with a decision to make, after a thorough assessment from our professional engineers and real estate consultants,” Ryan Dziedziech, general manager of Penn South, said in a statement. “Either we seek additional very costly loans in order to address major capital repairs to this two-story aging commercial building or enter into a long-term ground lease with a responsible developer who will demolish the existing building and build an affordable, quality housing building that will blend into the fabric of the community and guarantee our limited equity co-op cash flow for many years to come.”

Gristedes, Midtown Tennis Club, Asylum Comedy Club and McDonald’s were previous tenants whose leases expired in the commercial building at the end of 2022, according to TRD.

Demolition of the existing structure will begin in the first quarter of this year followed by construction of a 200,000-square-foot, seven-story building designed by architectural firm Cookfox. Construction will start in the third quarter of 2023, according to MAG Partners.\

The sale of the leasehold will allow the co-op, officially known as Mutual Redevelopment Houses, to make capital improvements to remaining sections of the campus while keeping monthly maintenance fees low for shareholders and providing additional services to its estimated 5,000 residents. The deal could contribute as much as $750 million to the co-op over the length of the 99-year term, TRD reported.

“[We] look forward to starting a new mixed-income residential building that will contribute to the co-op’s beautiful campus and provide critical income to its mission,” Gilmartin said in a statement.

Mark Hallum can be reached at [email protected].

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CFG Bank Signs Lease at Baltimore Peninsula Becoming Newest Commercial Tenant Holding Largest Lease to Date

CFG Bank to Move to the South Baltimore Development in Q4 2023, Leasing 97,000 Square Feet of Office Space

Today, the Baltimore Peninsula development team, led by MAG Partners and MacFarlane Partners, and CFG Bank, announced that CFG Bank has signed a long-term lease for three floors, totaling 97,000 square feet of office space in 2455 House Street in Baltimore Peninsula. CFG Bank is the development’s latest confirmed commercial tenant, signing a 15-year lease at the 235-acre mixed-use development. 2455 House Street will serve as the headquarters for CFG Bank, as well as Capital Funding Group and the Jack and Nancy Dwyer Workforce Development Center, Inc.

The lease signing comes as the development’s first phase of vertical construction nears completion, with over 1.1 million square feet of new office, retail, and mixed-income residential opening in 2023. It is also the first commercial lease signing since the project rebranded in November 2022 to Baltimore Peninsula and is part of the larger effort to realize the development as a vibrant mixed-income residential neighborhood and thriving business district, supported by waterfront events and activities, new restaurants and social destinations that bring opportunity and strengthen the spirit of Baltimore. 

Along with MAG Partners, CFG Bank is working with NewGround to create its one-of-a-kind headquarters. The office spaces will feature various indoor and outdoor collaboration areas with an employee lounge totaling 5,000 square feet, a rooftop community space, a library area, robust kitchens, an indoor sports simulator, and more. 

“The partnership with CFG Bank represents our shared values and commitment to fostering a strong, inclusive community. It speaks volumes that a company like CFG Bank, a pillar of the Baltimore business community, has selected Baltimore Peninsula for its future home,” said Kevin Plank, Principal and CEO of Sagamore Ventures. “I am incredibly proud to welcome CFG Bank and look forward to working together to build on our vision of impact at Baltimore Peninsula.”

“We are excited to continue to welcome new tenants to Baltimore Peninsula, especially those like CFG Bank who have strong, established roots within the broader Baltimore community,” said Michael Lohr, Managing Director, Goldman Sachs Asset Management. “This lease represents another key milestone toward our broader revitalization efforts in South Baltimore, which seeks to engage the community through job creation and workforce development, in addition to providing access to new attractions and events.”

“Our lease with CFG Bank marks the beginning of an exciting partnership for Baltimore Peninsula, as the Baltimore-based institution grows its workforce in and for the city. With buy-in from partners such as CFG, we are building a place where people want to live and work,” said MaryAnne Gilmartin, Founder and CEO of MAG Partners. “We have incredible momentum and interest from potential tenants in Baltimore and around the country and expect to have a number of leases to announce in the coming months as we move closer to construction completion for the first phase of the project.”

“We’re thrilled to be moving our headquarters to Baltimore Peninsula. As our businesses continued to grow, we were in search of a new location that could accommodate our current and future expansion, provide an environment to foster our team’s entrepreneurial spirit, and support the reinvigoration of Baltimore,” said CFG Bank CEO & President Bill Wiedel. “As we design and build our new headquarters, we are creating a truly unique space where all our employees will thrive and work together, grow, and achieve our own goals and those of our clients. Our plan is to design a special workspace where our employees want to come into the office. Moving to Baltimore Peninsula reinforces our commitment to Baltimore and our leadership position in the banking industry, as the largest bank headquartered in Baltimore.”

“We always knew that Baltimore would be a ‘build it and they will come’ office market, and now that the buildings are delivering you are seeing that dynamic play out,” said Marc Weller, Founding Partner and President at Weller Development Partners. “Since first introducing CFG Bank to the project, we always thought they would be a great fit given their aligned entrepreneurial philosophy and their focus not only on transforming the banking experience but also their commitment to the community. We are so excited to see CFG Bank moving to this new burgeoning neighborhood.”

Scooter Monroe, Vice President of Office Leasing at MAG Partners, and real estate advisor Ed Guiltinan worked closely with the teams at JLL and Weller Development Partners to secure the lease. Antony Gross and Anne Marie Paintsil with JLL represented Baltimore Peninsula. Kevin Haus and Matt Haas, also with JLL, represented CFG Bank in the transaction. 

CFG Bank’s lease follows the September 2022 announcement that H. Chambers Company, an architecture and interior design firm, was the development’s first commercial tenant, having signed a long-term lease for 9,000 square feet of office space at Rye Street Market. Chambers will relocate to Baltimore Peninsula in March of 2023. Also in November 2022, the development team revealed Rye House and 250 Mission, comprising 416 brand-new affordable and market rate residences. Leasing will begin in the first quarter 2023 and the first residents of Baltimore Peninsula are expected to move in March. The project has 20% affordable housing on site, with 35 affordable units at 250 Mission for households earning 80% AMI and 54 affordable units at Rye House for households earning 50% of AMI. Additional information about Rye House and 250 Mission can be found at liveryehouse.com and live250mission.com, respectively. In January the team will launch the final building, 2400 Terrapin Way, which includes 121 residential units, of which 81 are extended stay.

Baltimore Peninsula development is expected to deliver robust community benefits to support Baltimore City and South Baltimore communities. To date, Baltimore Peninsula has committed more than $132 million in contracts to Baltimore City-certified Minority and Women Business Enterprise firms, exceeding its initial goals with 35 percent participation for MBEs and 13 percent for WBEs. In line with the project’s MWBE goals, the Baltimore Peninsula development team supported Baltimore-based MBE Conscious Venture Lab in raising $50 million for investment in local companies using innovation to create a more equitable society, specifically targeting MWBEs. 

In November 2022, Baltimore Peninsula launched a new partnership with Project JumpStart – a workforce development and job placement program – to implement its 15-week construction training program that will ultimately support the continued construction of Baltimore Peninsula. The partnership, which will support the education of up to 22 students, includes financial support by Sagamore Ventures. In addition, Baltimore Peninsula announced a new partnership with Sweeten – a software company known for bringing trust, transparency, and data-driven decision making to the construction industry. Together, the parties built a tool that expands Baltimore Peninsula’s MWBE contracting goals and achievements, creates greater transparency in the procurement process of MWBEs and helps development teams communicate the status of their projects with the community. 

For more information on Baltimore Peninsula, visit baltimorepeninsula.com or visit on Instagram, Facebook and Twitter.

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About Baltimore Peninsula

Baltimore Peninsula is a 235-acre redevelopment project located on Baltimore City’s prime waterfront, featuring investments from Sagamore Ventures and the Urban Investment Group within Goldman Sachs Asset Management. As one of the largest urban revitalization efforts in the United States, Baltimore Peninsula will have a fundamental and far-reaching impact on Baltimore’s future. At completion, this transformative project will include: up to 14 million square feet of new, mixed-use development; 2.5 miles of restored waterfront; and 40 acres of parks and green space. The Baltimore Peninsula redevelopment is expected to generate fresh opportunities for innovation and entrepreneurship for Baltimore City residents and its local workforce.

About the Goldman Sachs Asset Management Urban Investment Group (UIG)

Bringing together traditional and alternative investments, Goldman Sachs Asset Management provides clients around the world with a dedicated partnership and focus on long-term performance. As the primary investing area within Goldman Sachs (NYSE: GS), we deliver investment and advisory services for the world’s leading institutions, financial advisors and individuals, drawing from our deeply connected global network and tailored expert insights, across every region and market—overseeing more than $2 trillion in assets under supervision worldwide as of September 30, 2022. Driven by a passion for our clients’ performance, we seek to build long-term relationships based on conviction, sustainable outcomes, and shared success over time. Goldman Sachs Asset Management invests in the full spectrum of alternatives, including private equity, growth equity, private credit, real estate and infrastructure.  Established in 2001, the Urban Investment Group within Goldman Sachs Asset Management has committed over $14 billion through real estate projects, social enterprises and lending facilities for small businesses.

About MAG Partners

MAG Partners is a woman-owned, urban real estate company with decades of experience developing impactful, iconic, large-scale projects throughout New York City. Led by MaryAnne Gilmartin, together the MAG Partners team has successfully designed, built and operated over 7 million square feet of office, residential and mixed-use projects, including over 2,000 units of housing, with a total value of over $4.5 billion. The firm believes and has proven that principles of beauty, diversity and sustainability create lasting value.

About MacFarlane Partners

MacFarlane Partners is a real estate investment and development firm that acquires, develops and manages properties on behalf of some of the world’s largest pension plans and institutions as well as for its own account. Founded in 1987, the firm pioneered the urban investment concept among institutional real estate investment managers in the 1990s and today is a leading investor in and developer of properties that promote smart growth, urban revitalization, sustainability and equitable development in urban and high-density suburban areas nationwide. It is headquartered in San Francisco and operates a regional office in Los Angeles.

About Sagamore Ventures

Sagamore Ventures is a privately-held investment company with diversified holdings that include commercial real estate, hospitality, food and beverage, and venture capital. The company is based in Baltimore, MD, and serves as the family office of Kevin A. Plank, the founder, Executive Chairman, and Brand Chief of Under Armour, Inc. Key investment holdings include Sagamore Spirit and a major equity stake in the Baltimore Peninsula redevelopment in South Baltimore.  The mission of Sagamore Ventures is to execute the initiatives of the Plank Family, support the growth of our investments, and contribute to economic development and opportunity in Baltimore City.

About CFG Bank (http://www.CFG.bank)

CFG Bank, headquartered in Baltimore, Maryland, is a full-service bank that provides premier commercial, personal, and online banking solutions to the Mid-Atlantic business community, national cannabis industry and national healthcare market. Locally owned and operated, CFG Bank transforms the banking experience by delivering big bank capabilities and expertise, coupled with relationship-driven boutique bank service. CFG Bank has branches in Lutherville and Baltimore City, and a commercial office in Annapolis. For more information, visit www.CFG.bank, and follow CFG Bank on LinkedIn, Facebook and Twitter. 

About JLL 

JLL (NYSE: JLL) is a leading professional services firm that specializes in real estate and investment management. JLL shapes the future of real estate for a better world by using the most advanced technology to create rewarding opportunities, amazing spaces and sustainable real estate solutions for our clients, our people and our communities. JLL is a Fortune 500 company with annual revenue of $19.4 billion, operations in over 80 countries and a global workforce of more than 102,000 as of September 30, 2022. JLL is the brand name, and a registered trademark, of Jones Lang LaSalle Incorporated. For further information, visit jll.com. 

About Weller Development Partners

Weller Development Partners is a dynamic and innovative mixed-use development firm that builds world-class communities. Led by Founding Partner and President Marc Weller and Partner Steve Siegel, our leadership team offers a wide range of expertise and experience to tackle the most complex real estate developments. At the heart of the company ethos is a triple-bottom-line approach to development, designing strategies that are financially viable, while also providing benefits to surrounding communities, the environment, and investors.

CFG Bank finalizes deal to move headquarters to Baltimore Peninsula

The long-anticipated deal to move CFG Bank’s headquarters to Baltimore Peninsula has been finalized.

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MAG Partners clinches 99-year Chelsea ground lease; MaryAnne Gilmartin’s firm to deliver 188 units with Penn South co-op

MAG Partners has closed on a 99-year ground lease for a Chelsea development site.

MaryAnne Gilmartin’s three-year-old firm inked a deal on the northwest corner of Eighth Avenue and West 26th Street with Mutual Redevelopment Houses.

The parties declined to discuss the financial terms for the deal. Sources told The Real Deal the lease starts with an annual rent of around $2 million and has yearly rent increases that are expected to bring in over $750 million during the life of the deal.

The Memorandum of Lease reviewed by TRD shows a consideration of just under $64 million. For transfer tax purposes, this number represents the estimated fair market value of the site if it were sold but does not reflect the expected rent over its term. The city received just under $415,000 in taxes.

Mutual, also known as Penn South, is a 10-building Mitchell-Lama housing cooperative in Chelsea that sprawls from West 23rd to West 29th streets, between Eighth and Ninth avenues.

MAG Partner’s new project at 335 Eighth Avenue will rise seven stories and host 188 units in the mixed-income apartment building, along with ground-floor commercial space.

The 200,000 square-foot building was designed by COOKFOX Architects.

To qualify for the previous Affordable NY Program and assure 30 percent of the units would be affordable to low-and-middle class households, the necessary footing was installed in early 2022 with the blessing of the co-op and prior to the expiration of the program.

The retail building previously included a Gristedes, the Midtown Tennis Club, the Asylum Comedy Club and McDonald’s, all of which had leases timed to expire at the end of 2022.

Demolition will begin in the first quarter of 2023 with construction during the third quarter.

This is the second deal for MAG Partners and its real estate private equity venture partner, Safanad, after developing almost 700 housing units in Manhattan, including the nearby 241 West 28th Street.

Penn South’s retail building had brought in nearly $2 million in lease revenue before taxes and repairs, enabling a reduction in maintenance fees for its resident shareholders. But when engineers said the structure needed almost $50 million in repairs to become marketable to modern tenants, it would have caused each of the 2,820 units to pay additional assessments averaging $500 per month for three years.

Penn South hired Paul Travis of Washington Square Partners to solicit proposals for the site. After culling the responses, cooperators voted in 2021 among three choices that included redeveloping the site; a taller, all-commercial project by another developer; and Mag Partners’ proposal, which offered nearly twice as much over the lease term including yearly bumps in rent.

Susi Yu and Jeff Rosen led the deal for the MAG Partners team while Joshua Stein of Joshua Stein PLLC represented Mag Partners in the legal work for the transaction.

Dena Cohen, a partner with Herrick Feinstein, represented Penn South in the lease negotiations.

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MAG Partners Closes Transaction to Develop Residential Building in Chelsea

MAG Partners, the woman-owned development firm, announced today that they closed on the leasehold acquisition for 335 Eighth Avenue with Penn South, an affordable housing cooperative located in the Chelsea community of Manhattan. 335 Eighth Avenue will be a mixed-income apartment building with ground floor commercial space, including a grocery store.  

The deal represents a second closing for the partnership between MAG Partners and Safanad, a real estate private equity firm. In 2020 the two firms announced their JV to pursue New York metropolitan area real estate together. They now have nearly 700 units of housing in development in Manhattan. 

The new 188-unit building will be developed under the Affordable NY Program with thirty percent of its units reserved for low-and-middle income New Yorkers.  The team secured the necessary footing for program inclusion in early 2022 and demolition will begin in the 1st quarter, 2023 followed by construction in the 3rd quarter, 2023.    The contextual 200,000 square foot, 7-story building is designed by renowned local architects COOKFOX.  

“We are proud to reach this important project milestone with Penn South and look forward to starting a new mixed-income residential building that will contribute to the coop’s beautiful campus and provide critical income to its mission,” said MaryAnne Gilmartin, Founder and CEO of MAG Partners. “We are grateful for our continued development relationship with Safanad who is building a second rental community in partnership with us.”

“Our close on the 8th Ave transaction demonstrates our continued faith in the strength of the New York City multifamily rental market; the project builds on our deep and successful partnership with MAG Partners, as already exhibited by our joint ground-up development project on 28th Street,” said Andrew Trickett, Partner and Head of Investments at Safanad.

Penn South, also known as Mutual Redevelopment Houses, initiated a process to identify and select a development partner to transform a corner parcel with a commercial building that required significant repairs.  The ground lease payments will support Penn South’s core objective to maintain long-term affordability and quality of life for its nearly 5,000 residents.  Washington Square Partners represented Mutual in the transaction.

“The revenue generated from this new partnership with MAG Partners will provide critical funds that permits our co-op to pay for capital improvements around our aging campus, keep monthly maintenance charges affordable, and support vital services and care that our residents depend on,” said Board President Ambur Nicosia.

“The coop was faced with a decision to make, after a thorough assessment from our professional engineers and real estate consultants: either we seek additional very costly loans in order to address major capital repairs to this two-story aging commercial building or enter into a long-term ground lease with a responsible developer who will demolish the existing building and build an affordable quality housing building that will blend into the fabric of the community and guarantee our limited equity coop cash flow for many years to come,” said General Manager Ryan Dziedziech.

Susi Yu and Jeff Rosen led the deal for the MAG Partners team. The parties were represented by Joshua Stein and Alexa Klein of Joshua Stein PLLC and Dena Cohen and Francesca Venezia of Herrick, Feinstein LLP.

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About MAG Partners: MAG Partners is a woman-owned, urban real estate company with decades of experience developing impactful, iconic, large-scale projects throughout New York City.  Led by MaryAnne Gilmartin, together the MAG Partners team has successfully designed, built and operated over seven million square feet of office, residential and mixed-use projects, including over 2,000 units of housing, with a total value of over $4.5 billion. Their current multi-million square foot development portfolio includes three multifamily rental buildings and a ground-up commercial development in Manhattan and a master plan redevelopment in Baltimore.

About Safanad: Safanad is a global principal-led investment house established in 2009 with offices in New York and the Dubai International Financial Centre (DIFC). The firm has executed over 40 transactions worth over US$10 billion since inception and built market-leading platforms in the US and Europe in education, healthcare, digital infrastructure, and real estate. Today, it is the owner of the largest UK care home operator with over 15,000 residents, a leading global education provider serving ~50,000 students worldwide, and a major operator of data centers across the US. Deploying its own capital, alongside strategic partners and investors, Safanad executes across greenfield / development, turnaround, and roll-up strategies. Its partners and co-investors include leading publicly listed companies, sovereign wealth funds, and institutions from the US, Europe, and Middle East. Safanad is a registered investment advisor with the U.S. Securities and Exchange Commission (SEC) and regulated by the Dubai Financial Services Authority (DFSA).

About Penn South: Penn South (legal name Mutual Redevelopment Houses, Inc.), is an affordable housing cooperative that is self-managed and overseen by its 15-member Board of Directors and subject to the regulatory jurisdiction of the New York City Department of Housing Preservation & Development.  Penn South contains 2,820 apartments with close to 5,000 residents in 15 buildings on a site bounded by Ninth Avenue, West 23rd Street, Eighth Avenue and West 29th Street in Manhattan.  

Port Covington Team Rebrands Project ‘Baltimore Peninsula,’ Inks New Partnership

The development team leading the massive redevelopment of the city’s Port Covington peninsula has rechristened the project Baltimore Peninsula.

The goal of the rebranding, the developers said, is to provide a name reflecting the development’s full impact on the peninsula south of Interstate 95 extending into the Middle Branch. Two leaders of the development team, MAG Partners CEO MaryAnne Gilmartin and MacFarlane Partners CEO Victor MacFarlane, spoke with Bisnow about the project’s status on Monday ahead of Tuesday’s announcement. 

“We’ve created a name that reveals character and personality, all authentic, and above all, it’s a name around which we will deliver a value proposition, which is a call to action,” Gilmartin said. “It’s an opportunity for Baltimore to be trailblazing and be a leader in creating a new kind of development project.”

Along with the rebranding, the development team has unveiled alterations to the master plan and a new partnership with a software company. 

The project has been controversial with some residents since backers first sought more than $500M in public tax increment financing to improve infrastructure on the site in 2016. The team eventually garnered public support for the financing by entering into a community benefits agreement with surrounding neighborhoods that exceeded $100M. 

In May, Sagamore Ventures and Goldman Sachs announced that MAG Partners and MacFarlane Partners would take over from Weller Development Co. as the project’s lead developers.

In September, Gilmartin said during Bisnow’s Baltimore State of the Market event that she planned to rebrand the site and update its master plan.

Since taking over the project, she said the primary focus for the development team has been “leasing, leasing, leasing,” as buildings in the second phase of construction, dubbed 1B, are expected to start delivering in a matter of weeks and months. 

The five buildings in Phase 1B of development include 1.1M SF of office, retail and residential space. Developers expect construction will finish on those assets between the end of 2022 and the first quarter of 2023. 

Those properties include Rye Market, which comprises 228K SF of office and 45K SF of market space. H. Chambers Co., a 123-year-old interior design business, has already inked a 10-year lease for nearly 8K SF in Rye Market.   

Peninsula Baltimore’s most significant office building, 2455 House St., has two potential tenants that would fully occupy its 212K SF of office space, Gilmartin said. 

She said the development team hopes to announce an unnamed tenant at 2455 House St. by the end of the year. CFG Bank’s executive has already publicly expressed interest in relocating its headquarters to the property.

“[CFG CEO] Jack Dwyer has openly spoke about his hope to be part of our project, and we feel the same way. We love the company, we love the CEO and founder, we love their commitment to workforce development,” Gilmartin said. 

In addition to the rebranding, the developers revealed alterations to the site’s master plan that guides building on the site. 

The most significant change is the inclusion of a boulevard running northwest to southeast across the peninsula. Designers hope the boulevard will better connect the peninsula, which is cut off from the rest of the city by I-95. 

The shifts in the plan, she said, will also better connect the development with the new Under Armour headquarters, which the athletic apparel firm is building on the 250-acre Port Covington peninsula. 

The Under Armour campus is building its new headquarters independent of the Baltimore Peninsula development. However, Kevin Plank, the athletic brand’s founder, is a major financial backer of the redevelopment via his investment firm Sagamore Ventures.  

Developers have already held conversations about the changes to the site plans with the city, Gilmartin said. Those changes, she said, will not require additional approval from city officials who started reviewing site plans for the project more than five years ago.     

The Baltimore Peninsula team also said it has partnered with software company Sweeten Enterprises to deliver what the developers bill as an “unparalleled level of transparency, innovation, and inclusiveness to local minority and women-owned business participation in Baltimore development projects.” 

Through the partnership, Sweeten will provide any interested developer with its platform so they can measure their progress in hiring minority- and women-owned businesses.

So far, the Baltimore Peninsula team said it has committed over $132M in contracts to city-certified minority- and women-owned enterprises. So far the developers have exceeded goals set for such businesses participation in building the development. 

The firm reported a 35% participation for minority-owned firms and 13% for women-owned enterprises.

Contact Adam Bednar at [email protected]

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Port Covington has a new name: Baltimore Peninsula

Starting Tuesday, Port Covington, the 235-acre waterfront development in South Baltimore, will go by a new name: Baltimore Peninsula.

The change, made public this week, is an attempt by new developers at the New York-based MAG Partners and the San Francisco-based MacFarlane Partners to turn a page on a contentious project that has faced delays, turnover and public criticism, particularly for its heavy reliance on subsidies at the expense of Baltimore’s other needs. Supporters of the effort argue that the finished product will add jobs, stimulate economic growth, and attract visitors and more residents to Baltimore.

MAG Partners CEO and founder MaryAnne Gilmartin and her team also have revised the project’s master plan and expect the final layout of the project to look different from what developers pitched in 2016. For example, they want to stretch the original Founders Park into a linear, diagonal “green artery” that connects the center of the new neighborhood and waterfront with the rest of the city. They also want to better connect to the rest of South Baltimore and Interstate 95 and have proposed adding a “connection” above the CSX tracks at Hanover and McComas Streets.

Gilmartin, in a Monday interview, said the change in name reflects a shift from “a place on a map” to a living, breathing community. She described Baltimore Peninsula’s vision as inclusive, mission-oriented and dynamic.

“All our actions need to reflect that vision,” she said.

Victor MacFarlane, chairman and CEO of MacFarlane Partners, added: “We’re here because we believe in Baltimore’s growth.”

Gilmartin and MacFarlane highlighted their commitment to minority and women business participation in the development as well as affordable housing; the first two residential buildings — to be called Rye House and 250 Mission, with more than 400 units between them — are expected to open this March and will have 20% of the units below market rate, they said. On Monday, they also announced a partnership with Sweeten, a software company that publicly tracks their minority- and women-owned business participation goals.

Attached to one of the largest public subsidies in the country, the $5.5 billion, multi-phase waterfront development in South Baltimore spans more than 200 acres and will feature three direct access points to I-95. Under Armour founder and Executive Chairman Kevin Plank and those affiliated with his Sagamore Ventures development firm spent more than $100 million since they began buying up Port Covington land about a decade ago.

A current goal is to build the once-dominant apparel company a new corporate headquarters surrounded by a “mini-city” akin to the existing Harbor East and Harbor Point sites.

The Baltimore City Council approved the city’s largest tax increment financing deal — $660 million — in 2016 to help fund the project. The project has also qualified for federal Enterprise Zone tax breaks.

Since then, Under Armour’s corporate image has soured amid company scandals, high-profile departures and declining sales, forcing the company to tone down its plans for the new offices. Meanwhile, several iterations of plans for what Port Covington could become — including a hub for technology companies called Cyber Town USA — have not come to pass.

Gilmartin, though, told The Baltimore Banner in an interview earlier this month that the project will be successful, so long as it rebrands and commits to sharing a more positive story.

“There is no doubt in my mind that the City will continue to benefit from the momentum and energy that has resulted from the creation of this new waterfront neighborhood,” Plank said in a Tuesday statement. “The impact is undeniable.”

[email protected]

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Port Covington gets new name, rebranding amid leasing push

Farewell Port Covington. Meet “Baltimore Peninsula”.

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