July 25, 2025
Baltimore Sun

5 new restaurants confirmed to open in Baltimore Peninsula

Five more new-to-Baltimore restaurant concepts, with more to come, are confirmed to be opening in the Baltimore Peninsula development formerly known as Port Covington.

According to multiple news releases from the development this summer, at its completion, Baltimore Peninsula will span 2.5 miles of restored waterfront; 40 acres of parks and green space; and 14 million square feet of mixed-use property — including restaurant spaces.

Preexisting national restaurant franchises, such as Jersey Mike’s and Ben & Jerry’s, as well as local chains like BK Lobster, Daily Grind and the coming-soon brunch spot Eggspectation, have already found homes in the development, along with new eateries, including Baltimore native Pinky Cole‘s popular plant-based burger shop Slutty Vegan, Cole’s tapas sister location Bar Vegan and Clyde’s Restaurant Group’s seafood-focused Rye Street Tavern.

The next, most recently confirmed crop of restaurants moving to the development will also be new to Baltimore — and, in some cases, new in general. Here’s what each of them will offer — and when to expect them.

Blü Cā

A Jamaican restaurant from the group behind Baltimore County’s KŌNŌKŌ and Harford County’s Island Spice is projected to open at 2450 Rye St. in early 2026.

Spearheaded by 10-year-old One Love Restaurant Group and located on the ground floor of residential building Rye House, the restaurant will offer guests “culture, escape, a vibe and da spice,” according to a January news release. Expect a colorful blue motif interior motif, as well as classic Jamaican bites, like oxtail stew, jerk chicken and pasta dishes, mixed with international influences — One Love’s co-owners call it “Reggae Fusion.”

“We had a vision for what would ultimately become Blü Cā for quite some time now, but when we found the perfect space at Baltimore Peninsula, that’s really when it came together,” One Love Restaurant Group co-owner Sandy Tucker said in the release. “The restaurant’s waterfront setting will perfectly align with the island vibe and mouthwatering dishes we’ll be serving.”

“We can’t wait to welcome residents of Baltimore and visitors from all over to celebrate our Jamaican-rich culinary heritage and the entire One Love experience,” added co-owner Jazz Tucker.

A rendering of Blü Cā, a Jamaican restaurant that will open in the Baltimore Peninsula development in 2026. (Courtesy of Lauren Cummins)
A rendering of Blü Cā, a Jamaican restaurant that will open in the Baltimore Peninsula development in 2026. (Courtesy of Lauren Cummins)

LIVE-K Karaoke

After finding success in Washington‘s own mixed-use waterfront development The Wharf, LIVE-K Karaoke will open its first Baltimore location at 301 Mission Blvd. in late 2025.

According to a May news release, LIVE-K’s 7,500-square-foot space will feature 15 private karaoke rooms in “futuristic” digs, with hopes to differentiate itself from other karaoke spots with one public bar. Small bites at LIVE-K, like gyoza, takoyaki and Mongolian beef skewers, take center stage.

“After the success of our DC location, we can’t wait to bring LIVE-K to the heart of Baltimore Peninsula,” LIVE-K representative Chris Zhujan said in the release. “Our one-of-a-kind entertainment experience makes for the perfect date night, birthday party, corporate event and more.”

Karaoke bar Live-K will open in the Baltimore Peninsula development in late 2025. (Jane Godiner/Staff)
LIVE-K Karaoke will open in the Baltimore Peninsula development in late 2025. (Jane Godiner/Staff)

Shinkansen Sushi

Inspired by the ultra-fast “bullet trains” in Japan, Shinkansen Sushi will specialize in sushi delivered via conveyor belt. The spot will open at 2450 Rye St. in early 2026.

Based in Rye House, Shinkansen comes from restaurateur David Chen, who also owns Baltimore locations of Akira Ramen & Izakaya, IZAKAYA 68 and Volcano. Miniature bullet trains and robot servers will deliver food, like karaage and specialty maki, and beverages, like Japanese beers and sake, directly to tables. Murals featuring Japanese “natural scenery” and “décor and furniture inspired by Japanese culture” will span the 3,138-square-foot space.

“My family has been a part of the Baltimore community for decades, so we’re thrilled to bring our newest concept to Baltimore Peninsula,” Liang Weng, owner of Shinkansen Sushi, said in a February news release. “We’ve seen firsthand the incredible loyalty of Baltimore customers, and we’re excited to offer them a fresh and innovative sushi experience unlike anything else in the area.”

At upcoming Baltimore Peninsula restaurant Shinkansen Sushi, bites will be delivered via conveyor belt.
At upcoming Baltimore Peninsula restaurant Shinkansen Sushi, bites will be delivered via conveyor belt.

Slurp Noodle Bar

A neighbor to Shinkansen Sushi and Blü Cā, Slurp Noodle Bar will begin serving hand-pulled noodles at 2450 Rye St. late this year, after revising its opening date from the second quarter of 2025.

Slurp will feature iconic regional dishes — like sour-and-spicy noodles, Lanzhou lamian, and rice noodles in 12-hour bone broth — in the 1,375-square-foot space’s open kitchen. The concept comes from Washington’s Jerry Chan, whose family has been in the restaurant business for three generations.

“I’m incredibly excited to be opening a traditional, family-owned establishment,” Chan said in a news release last summer. “I have been looking to bring our business to Baltimore for some time, and Baltimore Peninsula is the perfect location to do so as it becomes the city’s newest dining destination.”

A rendering of Slurp Noodle Bar, which will open in the Baltimore Peninsula development in late 2025. (Courtesy of Lauren Cummins)
A rendering of Slurp Noodle Bar, which will open in the Baltimore Peninsula development in late 2025. (Courtesy of Lauren Cummins)

Urbano Tex-Mex

With locations in Annapolis and Bethesda, as well as two more in Virginia, Urbano Tex Mex is slated to open its new, 4,500-square-foot, 2425 Rye St. storefront in late 2025.

The restaurant chain’s culinary mission, according to its website, is to “blend the bold flavors of Mexico with the vibrant energy of modern American cuisine.” This mission takes the form of menu items like grilled oysters with chorizo butter, shredded beef enchiladas in red guajillo chile sauce and six flavors of margaritas.

“It’s special to place our footprint in Baltimore and offer our innovative concept in a place that is close to our roots,” said Chad Sparrow, managing partner and executive chef of Urbano’s owning group Common Plate Hospitality, in the May release. “The development and vision of Baltimore Peninsula perfectly align with our concept, passion and growth plan.”

Tex-Mex restaurant Urbano will open in the Baltimore Peninsula development in late 2025. (Courtesy of Lauren Cummins)
Urbano Tex-Mex will open in the Baltimore Peninsula development in late 2025. (Courtesy of Lauren Cummins)


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July 23, 2025
Commercial Observer

MAG Partners Brings Fire and Ice to Chelsea’s Ruby

Sauna and ice bath brand Saint sets up shop at new luxury complex

MAG Partners’ luxury rental complex Ruby just got a whole lot more luxurious.

Saint, a brand specializing in private sauna and ice bath facilities, signed a 10-year lease with MAG Partners for slightly over 1,100 square feet at Ruby, located at 242 West 29th Street in Chelsea.

The space, slated to open in the fall, will include “luxurious private sauna and cold plunge rooms for those seeking calm and solitude amidst the chaos of New York City,” according to MAG Partners. Bond, the New York-based architecture and interior design studio, was involved in the spot’s design, the developer said.

Services at Saint will be available as individual sessions or through a membership. Details on either option, including prices, were not available.

MAG Partners was represented by Cushman & Wakefield’s Sean Moran, Catherine MerckAlan Schmerzler and Patrick O’Rourke, and Saint was repped by CBRE’s Kristen Crossman Fox.

While the asking rent was undisclosed, available streetside retail spaces in Manhattan’s West 20s are currently advertised on LoopNet for annual rents ranging from $80 to $127 a square foot.

With an official address of 243 West 28th Street, Ruby, which was designed by COOKFOX Architects, includes 480 apartments, 30 percent of which are designated affordable. Pet services provider Pet Evolution will also be leasing retail space at the Ruby.

The pairing of Saint with Ruby is a key step in fulfilling MAG Partners’ ultimate desire for the complex.

“With the addition of Saint to Ruby, our vision for a residence that promotes health and well-being is further advanced,” MaryAnne Gilmartin, founder and CEO of MAG Partners, said in an email to Commercial Observer. “Their services will be valuable additions to the Chelsea community and an ideal amenity to Ruby residents. We look forward to building on this momentum, following the lease with supermarket operator Lidl at 335 Eighth Avenue, and bringing additional conveniences to the neighborhood.”  

Saint and CBRE did not immediately respond to requests for comment.

New York Business Journal was first to report news of the lease.



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July 21, 2025
Baltimore Business Journal

Large architecture firm to move HQ to Baltimore Peninsula

Local architectural firm Ayers Saint Gross has inked a deal to move its headquarters across South Baltimore.



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July 10, 2025
YIMBY

Mabel’s Exterior Wraps Up at 335 Eighth Avenue in Chelsea, Manhattan

Construction is nearing completion on Mabel, a seven-story residential building at 335 Eighth Avenue in Chelsea, Manhattan. Designed by COOKFOX and developed by MAG Partners and Mutual Redevelopment Houses, Inc., the 200,000-square-foot structure will yield 188 rental units in studio to two-bedroom layouts. The project will also include a 23,000-square-foot Lidl supermarket and additional ground-floor retail space. Thirty percent of the homes will be reserved for affordable housing. The development is located at the corner of Eighth Avenue and West 26th Street within the Penn South affordable housing cooperative, officially known as Mutual Redevelopment Houses.

Exterior work on the upper levels has concluded since YIMBY’s last on-site update in January, when scaffolding still covered portions of the roof and seventh-story setbacks. This has since been removed and landscaping is now visible on the roof deck. The sidewalk shed remains standing around the property as work finishes up on the ground floor.

Mabel. Photo by Michael Young.

Mabel. Photo by Michael Young.
Mabel. Photo by Michael Young.
Mabel. Photo by Michael Young.

Promotional signage has also been added to columns of the brick exterior.

Mabel. Photo by Michael Young.
Mabel. Photo by Michael Young.
Mabel. Photo by Michael Young.
Mabel. Photo by Michael Young.
Mabel. Photo by Michael Young.
Mabel. Photo by Michael Young.

The main entrance to Mabel features a dark metal canopy bearing the name and address of the property. A screen of wooden louvers adjacent to the doors complements the vertical bond pattern of the surrounding brickwork.

Mabel. Photo by Michael Young.
Mabel. Photo by Michael Young.
Mabel. Photo by Michael Young.
Mabel. Photo by Michael Young.

The below rendering previews the entrance canopy topped with low greenery.

Rendering of Mabel. Courtesy of DBOX

The rest of the ground-floor frontage will likely finish work in the coming months.

Mabel. Photo by Michael Young.

Ninety percent of the units at Mabel will come in studio and one-bedroom layouts, with two-bedrooms rounding out the remaining inventory. Amenities will include a fitness center, library, media lounge, a coworking lounge with private workspaces, a dining area with a catering kitchen, and outdoor rooftop gardens with dining areas and a grilling terrace.

Rendering of Mabel. Courtesy of DBOX
Rendering of Mabel. Courtesy of DBOX
Rendering of Mabel. Courtesy of DBOX
Rendering of Mabel. Courtesy of DBOX

The Lidl supermarket will feature a bakery, produce, a floral shop, meat and seafood, and other typical everyday essentials. The Germany-based company is also expected to partner with Hire NYC to offer employment to local residents with comprehensive benefits such as healthcare for all full- and part-time employees, regardless of hours worked per week.

JLL Capital Markets arranged a $151.4 million capitalization for the project with financing secured from Bank OZK and MetLife Investment Management.

The property is a short walk from the C and E trains at the 23rd Street station to the south.

Mabel’s anticipated completion date is slated for the third quarter of 2025, and is on track to receive Passive House and LEED Gold certifications.



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July 7, 2025
Commercial Observer

Serafina Mare Signs 5K-SF Lease at 300 East 50th Street

The restaurateurs behind the trattoria chain Serafina are launching a new concept known as Serafina Mare in Midtown East.

Vittorio Assaf and Fabio Granato signed a 5,000-square-foot lease at Global Holdings Management and MAG Partners’ 300 East 50th Street, on the corner of Second Avenue and East 50th Street. The New York Post first reported news of the lease. 

The landlords did not disclose the asking rent or the length of the lease. 

The average asking rent for the nearby retail corridor on Fifth Avenue between East 49th to 59th Streets in the first quarter of 2025 was $2,562 per square foot, according to a report from CBRE.

The seafood concept will be the 13th Serafina location in New York City It is expected to open at the base of the 23-story, 194-unit apartment building, known as Anagram Turtle Bay, in autumn of 2026, according to the landlords.

Michael Azarian of Cushman & Wakefield represented the tenant while MAG Partners brokered the deal in-house. C&W did not immediately provide a comment.

Let’s hope the residents of Midtown East like Italian cuisine, because just across the street to the north sits the Midtown location of La Pecora Bianca, a rapidly expanding chain leased space at the Irvine Company’s 200 Park Avenue, as Commercial Observer reported in October.

Mark Hallum can be reached at [email protected].



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July 6, 2025
NY Post

Serafina to open trattoria at latest Anagram apartment tower

The developers of Anagram luxury rental apartment towers are expanding the brand in Manhattan. Popular Italian trattoria brand Serafina is growing at even faster pace. The two will come together at 300 E. 50th St. at Second Avenue, where Serafina owners Vittorio Assaf and Fabio Granato will launch their first seafood-driven venue, Serafina Mare, next year.

The latest Anagram, which will begin receiving tenants in August, is a joint venture project of the development teams of Global Holdings and MAG Partners.

Global Holdings’ senior vice president Josh Feder said, “Each of our Anagram projects in the city is uniquely designed to fit into the neighborhood.

The new spot is the perfect match for Serafina’s first spinoff restaurant. Their team saw our vision and approached us, securing a full-floor lease before apartment leasing even began.”  

Granato said the location has special meaning for him because, “When I first came to the States, I lived in the building that was torn down for the Anagram. There’s a lot of energy in the neighborhood but no Serafina presence.”

The off-market transaction hasn’t been reported previously. Serafina Mare, with 5,000 square feet in the entire ground-floor retail space, will be the Serafina brand’s 13th Manhattan location in addition to others in the suburbs and around the US.

The new Serafina will do battle with La Pecora Bianca across the street. The latter is part of another growing Italian chain in the mid-priced field, a category that also  includes Felice, which recently signed a lease to open in Trump Plaza on Third Avenue at East 61st Street…

Granato wouldn’t discuss terms other than that the landlord provided a tenant-improvement allowance. “The rest is  all up to us,” he said. Serafina will get the space on Jan. 1, and will take nine months for design and construction.

Aerial view of Anagram Tower in New York City at dusk.
Rendering of Anagram tower at 300 E. 50th St. at Second Avenue. Courtesy of Williams New York

The 194-unit Anagram Turtle Bay follows those at Columbus Circle, in Nomad, and in Gramercy. The new project by Eyal Ofer’s Global Holdings and MaryAnne Gilmartin’s MAG Partners began leasing in June and will be completed when move-ins start  in August.



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July 4, 2025
YIMBY

Housing Lottery Launches for Anagram Turtle Bay at 300 East 50th Street in Midtown East, Manhattan

Anagram Turtle Bay at 300 East 50th Street in Midtown East, Manhattan via NYC Housing Connect

The affordable housing lottery has launched for Anagram Turtle Bay, a 23-story mixed-use building at 300 East 50th Street in Midtown East, Manhattan. Designed by BKSK Architects and developed by MAG Partners in collaboration with Global Holdings, KRW Realty Advisors, Krown Point, and Safanad, the structure yields 194 residences. Available on NYC Housing Connect are 72 units for residents at 70 to 130 percent of the area median income (AMI), ranging in eligible income from $60,172 to $227,500.

Anagram Turtle Bay at 300 East 50th Street in Midtown East, Manhattan via NYC Housing Connect

Amenities include pet-friendly policies, bike storage lockers, a shared laundry room, common area Wi-Fi, gym, media room, party room, community events and classes, recreation room, business center, concierge, and a rooftop terrace. Units are equipped with washers and dryers, air conditioning, hardwood floors, patios or balconies, intercoms, and name-brand kitchen appliances, countertops, and finishes. Tenants are responsible for household electricity, including electric stove and cooling.

At 70 percent of the AMI, there is one studio with a monthly rent of $1,644 for incomes ranging from $60,172 to $90,720; five studios with a monthly rent of $1,817 for incomes ranging from $66,103 to $90,720; five one-bedrooms with a monthly rent of $1,756 for incomes ranging from $64,560 to $102,060; five one-bedrooms with a monthly rent of $1,945 for incomes ranging from $70,903 to $102,060; two two-bedrooms with a monthly rent of $2,095 for incomes ranging from $77,658 to $122,500; one two-bedroom with a monthly rent of $2,318 for incomes ranging from $85,303 to $122,500; and one three-bedroom with a monthly rent of $2,408 for incomes ranging from $89,829 to $140,630.

At 130 percent of the AMI, there are ten studios with a monthly rent of $3,447 for incomes ranging from $121,989 to $168,480; 22 one-bedrooms with a monthly rent of $3,689 for incomes ranging from $130,835 to $189,540; and seven two-bedrooms with a monthly rent of $4,415 for incomes ranging from $157,200 to $227,500.

Prospective renters must meet income and household size requirements to apply for these apartments. Applications must be postmarked or submitted online no later than August 21, 2025.



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July 2, 2025
Baltimore Business Journal

Business school to move satellite campus to Baltimore Peninsula

The University of Maryland will move a satellite campus for its business school to Baltimore Peninsula next year, marking the latest office lease signed at the 235-acre development.



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June 26, 2025
connectcre

Connect CRE’s New York & Tri-State 2025 Next Generation Award

Adam Freindlich; Vice President

 Helped firm secure $350 million in capitalization for construction on two NYC residential projects 

Involved with the 14-million-square-foot Baltimore Peninsula master-planned neighborhood 

As vice president with MAG Partners, Adam Freindlich structures strategic partnerships, joint ventures and financings, in addition to overseeing the evaluation of new business opportunities. He is responsible for crafting the firm’s investment thesis and corporate business plan in conjunction with leadership. 

Freindlich was integral in helping MAG Partners secure $350 million in capitalization to begin the development of two residential buildings in prime Manhattan neighborhoods, the 23-story Anagram Turtle Bay (Midtown East) and the 188-unit Mabel (Chelsea). 

He was also involved with the project team in Baltimore Peninsula, a 14 million-square-foot master-planned neighborhood development. 

Freindlich serves on the board of the New York Private Equity Network Real Estate Division (NYPEN RE), where he organizes speaking engagements and events for the organization. 

These are just a few reasons we chose Adam Freindlich as one of Connect CRE’s New York & Tri-State 2025 Next Generation Award winners. Connect CRE’s annual Next Generation Awards recognize young leaders who will have a strong influence on the commercial real estate industry. 



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June 26, 2025
City Realty

INTERVIEW: MaryAnne Gilmartin on building for New York, one story at a time

MaryAnne Gilmartin, the CEO and Founder of MAG Partners, is no stranger to reshaping New York City’s skyline. As the former CEO of Forest City Ratner, she led the development of landmarks like Barclays Center, the New York Times Building, and 8 Spruce Street. Today, she’s forging a new chapter with MAG Partners and marking a major milestone with the simultaneous leasing launch of two residential towers in Manhattan: Anagram Turtle Bay (“Anagram”) and Mabel in Chelsea.

Anagram, developed in partnership with Global Holdings, rises at 300 East 50th Street with 194 apartments. 30% of which fall under the Affordable NY program, and a lottery is underway until August 21, 2025. On the ground floor, a new concept from the beloved Serafina restaurant group, Serafina Mare, brings a seafood-focused twist to the classic New York eatery.

Mable and ANagram Turtle Bay

Images of Anagram Turtle Bay (l) and Mabel in Chelsea (r) (Credit DBOX via MAG Partners)

Across town, Mabel, a tribute to an influential woman in New York City history, sits at 335 Eighth Avenue in Chelsea and was built to achieve Passive House and LEED Gold certifications. Like Anagram, it also reserves 30% of its units for affordable housing. This lottery is underway until August 26, 2025.

For Gilmartin, buildings are more than brick and steel—they’re narratives, layered with intention, place, and people. We sat down with her to discuss the rare moment of launching two projects at once, what sets each building apart, and the values that continue to guide her practice.


What is it like having two buildings launch on the same day?

It’s beyond humbling and truly amazing to have these two buildings launching at the same time. Creating a building is never a small feat. It takes extraordinary people to do extraordinary work, and I’m honored to represent the many who poured their hearts into these projects. They are both labors of love. This is a huge moment for us, each building holds a thousand stories. We’re genuinely gobsmacked.

Anagram Turtle Bay’s residential entrance on East 50th Street


Beyond what may be the first dual launch in the city, you’re a woman in a male-dominated field. Did that add any difficulty?

Being a woman in this field is interesting. I never got the memo that I should feel intimidated stepping into real estate development, an industry still largely dominated by men. I tend to be hyper-focused, surrounded by excellence. I knew it was my time. I believed I could lead a company and build amazing things with amazing people. But the kind of work I wanted to do didn’t fit into the quarterly demands of public markets, where the focus is always “What have you done for me lately?”

Development is a long game. And in the public realm, you’re often better off as an operating company dabbling in development, not leading with it. That realization became my impetus for leaving. At my core, I’m a builder. I needed the freedom to build on my own terms, in the private market. That was seven years ago.

Mabel

Groundbreaking for Mabel (via Urban Atelier Group (UAG))

In my seven years at MAG, we’ve delivered 1,000 units. That’s a monumental effort, especially with a global pandemic, the expiration of 421a, and countless other headwinds. We’ve been navigating a historic series of challenges. And still, we managed to complete three buildings. It’s a testament to resilience and vision.

At the heart of our mission is a belief: you can build beauty, you can add real value…and you can do it with a team that reflects the city we live in. That’s what we stand for. That’s what we’re out to prove.

Construction wrapping up at Anagram Turtle Bay in May 2025 (CityRealty)


What do you see as the biggest differences between the two projects?

The differences start with geometry and site constraints. The Midtown site, Anagram, is tightly woven into the urban grid – every inch mattered. It was like choreographing a daily ballet of machines and people. We didn’t have the luxury of space. Building so close to the UN meant dealing with security shutdowns, holidays, motorcades—it’s classic New York, and Anagram is no exception.

In contrast, Chelsea offered a kind of rolling meadow by city standards. It’s lush, green, and we had the space to think expansively. The building is low and wide rather than tall and thin, which gave us logistical freedom and marketing advantages. Even though both buildings have roughly the same number of units, the configurations are totally different.

The Chelsea building is part of a long-standing cooperative community—about 3,500 residents who’ve been living in what I like to call a Kennedy-era model of affordable housing. They care deeply. We were a good match for that project because our team approached it with nuance – not just about construction, but about communication, daily coordination, and mutual respect.

Mabel apartments

Mabel (DBOX)


Are the similarities between the two just as powerful?

Both projects are deeply embedded in walkable, vibrant communities. They celebrate great architecture and sustainability. They were designed as sanctuaries -when you walk in the door, there’s a palpable sense of serenity. That’s intentional. From the rooftops to the lobbies, to the units themselves, there’s a tenderness in the design. These aren’t transactional spaces, they’re life-giving.

Both also feature game-changing retail. In Chelsea, we knew from the beginning that we were in a food desert. Before we even broke ground, we imagined a long floorplate tailored to a grocer. We were approached by the Lidl supermarket brand. That kind of anchor retail took a huge amount of risk out of our underwriting.

At Anagram, it was a different kind of culinary renaissance. Serafina approached us. They were so confident in the building and its audience that they committed not just to a restaurant, but to participating in our hospitality and room service model. That added a new layer of luxury. We’re proud of how we executed the retail vision in both locations.

I believe these buildings will outperform. They’re a cut above. Every detail has been considered—closets, kitchens, light, air, layout. The market will feel that difference through the quality of life and caliber of our tenants.


Do both buildings prioritize sustainability similarly?

Both buildings foster a strong indoor/outdoor connection with thoughtfully integrated green spaces that bring garden culture to life. This is integral to our overall approach. We made a real commitment to building Mabel to Passive House standards. People think Passive House is expensive, and, it is, but the long-term savings for renters are significant.

Rick Cook and his team at COOKFOX inspired us with their biophilia. When Rick asked, “Can we try this?” I said yes…even though it came with serious challenges. Every time the budget tightened, there was an option to cut Passive House and hit our numbers. But being the boss means you get to say, “No, we’re not cutting it.”

Our staff would arm wrestle for the chance to work on this. Everyone felt the meaning behind it. We made sacrifices (for example, no pool), but our Passive House speaks to a new generation of residents who care deeply about how they live. For them, sustainability matters more than amenities. That’s why we named the Chelsea building after Mabel Osgood Wright, an unsung environmentalist hero. That won’t be lost on the people who choose to live there. Beyond that, they will save up to 60% on their operating costs. That’s real, provable value.

Mabel living room

Corner living room at Mabel. Residents can save up to 60% on operating costs, including heating, cooling, and electricity, thanks to the development team’s sustainability efforts.


Who is going to live in these buildings?

Each building attracts a slightly different demographic. At Anagram, which we’re developing in partnership with Global Holdings, we’re seeing more three-bed inquiries from families. Space is the greatest luxury in New York, and people really value it. Midtown draws a mix of working professionals, the young and not-so-young. And with proximity to offices like JPMorgan. It’s a “15-minute city” concept where everything you need is a 15-minute walk from your home.

At Mabel, you’re within the confines of a cooperative community. We think tech workers will gravitate there, especially with hybrid work here to stay. The West Chelsea location also has a big educational draw where students and their families want a safe, sophisticated environment near world-class institutions. That mix of art, education, and community is powerful.

Rooftop terrace at Mabel (Credit: DBOX)


What does the future look like for NYC renters?

I believe these buildings could be bellwethers for what the city wants and needs. Beyond that, affordable housing is core to our mission comprising about 30% of our homes. We’ve studied and hacked the programs to make it possible to build high-quality mixed-income housing across the city. For the first time, I’ve heard every mayoral and gubernatorial candidate acknowledge that the housing crisis is real. And we’re among the best equipped to meet that challenge.

Personally, I’d love to do more conversions. My first love was office development, like the New York Times Building. But in my “field of dreams,” I want to lead the next wave: a brand-new, 21st-century vision of housing in New York.

Sundeck at Anagram Turtle Bay

Sundeck at Anagram Turtle Bay


300 East 50th Street Affordable Housing Lottery

Qualifying New Yorkers can apply for the apartments until August 21, 2025

Newly launched affordable housing lottery at 300 East 50th Street for 59 below market rate-priced apartments (https://www.6sqft.com/59-apartments-available-at-midtown-east-luxury-rental-from-1644-month/)


Select availabilities in Anagram Turtle Bay and Mabel


Mabel, #228
$6,646

Chelsea | Rental | 1 Bedroom, 1 Bath

Mabel, #228 (Douglas Elliman Real Estate)

From the Listing: One bedroom residence with private terrace! Offering 1 month OP and 1 month free on a 13 month lease! Discover Mabel, a rental property that redefines sustainable modern living by blending thoughtful design and natural tranquility. Abundant natural light, lush green spaces, and a commitment to peace and comfort at every level create an environment as serene as it is enchanting. See floor plan and full details here.


Mabel, #503
$9,277

Chelsea | Rental | 2 Bedrooms, 2 Baths

Mabel, #503 (Douglas Elliman Real Estate)

From the Listing: Offering 1 month OP and 1 month free on a 13 month lease! Net effective rents advertised. See floor plan and full details here.


Anagram Turtle Bay, #4F
$4,661

Turtle Bay/United Nations | Rental | Studio, 1 Bath

Anagram Turtle Bay, #4F (Douglas Elliman Real Estate)

From the Listing: Now Leasing: Elegantly Designed Studio to 3-Bedroom Residences Offering 1 month OP and 1 month free on a 13 lease. Inside, bright and airy studio to 3-bedroom residences feature oversized windows with iconic Manhattan views, elevated ceiling heights, White Oak-style flooring, in-unit Bosch washer & dryers, and smart home conveniences like programmable climate control and keyless entry. Residents enjoy three thoughtfully designed levels of indoor and outdoor amenities, including wellness and social spaces that foster community and connection with nature. Net effective rent advertised. See floor plan and full details here.


Anagram Turtle Bay, #5E
$6,410

Turtle Bay/United Nations | Rental | 1 Bedroom, 1 Bath

Anagram Turtle Bay, #5E (Douglas Elliman Real Estate)

From the Listing: Now Leasing: Elegantly Designed Studio to 3-Bedroom Residences Offering 1 month OP and 1 month free on a 13-month lease.

Anagram Turtle Bay is a refined residential experience shaped by the energy of New York City. Inside, bright and airy studio to 3-bedroom residences feature oversized windows with iconic Manhattan views, elevated ceiling heights, White Oak-style flooring, in-unit Bosch washer & dryers, and smart home conveniences like programmable climate control and keyless entry. See floor plan and full details here.



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