Serafina Mare Signs 5K-SF Lease at 300 East 50th Street
By: Mark Hallum
The restaurateurs behind the trattoria chain Serafina are launching a new concept known as Serafina Mare in Midtown East.
Vittorio Assaf and Fabio Granato signed a 5,000-square-foot lease at Global Holdings Management and MAGPartners’ 300 East 50th Street, on the corner of Second Avenue and East 50th Street. The New York Post first reported news of the lease.
The landlords did not disclose the asking rent or the length of the lease.
The average asking rent for the nearby retail corridor on Fifth Avenue between East 49th to 59th Streets in the first quarter of 2025 was $2,562 per square foot, according to a report from CBRE.
The seafood concept will be the 13th Serafina location in New York City It is expected to open at the base of the 23-story, 194-unit apartment building, known as Anagram Turtle Bay, in autumn of 2026, according to the landlords.
Michael Azarian of Cushman & Wakefield represented the tenant while MAG Partners brokered the deal in-house. C&W did not immediately provide a comment.
Let’s hope the residents of Midtown East like Italian cuisine, because just across the street to the north sits the Midtown location of La Pecora Bianca, a rapidly expanding chain leased space at the Irvine Company’s 200 Park Avenue, as Commercial Observer reported in October.
Serafina to open trattoria at latest Anagram apartment tower
By: Steve Cuozzo
The developers of Anagram luxury rental apartment towers are expanding the brand in Manhattan. Popular Italian trattoria brand Serafina is growing at even faster pace. The two will come together at 300 E. 50th St. at Second Avenue, where Serafina owners Vittorio Assaf and Fabio Granato will launch their first seafood-driven venue, Serafina Mare, next year.
The latest Anagram, which will begin receiving tenants in August, is a joint venture project of the development teams of Global Holdings and MAG Partners.
Global Holdings’ senior vice president Josh Feder said, “Each of our Anagram projects in the city is uniquely designed to fit into the neighborhood.
The new spot is the perfect match for Serafina’s first spinoff restaurant. Their team saw our vision and approached us, securing a full-floor lease before apartment leasing even began.”
Granato said the location has special meaning for him because, “When I first came to the States, I lived in the building that was torn down for the Anagram. There’s a lot of energy in the neighborhood but no Serafina presence.”
The off-market transaction hasn’t been reported previously. Serafina Mare, with 5,000 square feet in the entire ground-floor retail space, will be the Serafina brand’s 13th Manhattan location in addition to others in the suburbs and around the US.
The new Serafina will do battle with La Pecora Bianca across the street. The latter is part of another growing Italian chain in the mid-priced field, a category that also includes Felice, which recently signed a lease to open in Trump Plaza on Third Avenue at East 61st Street…
Granato wouldn’t discuss terms other than that the landlord provided a tenant-improvement allowance. “The rest is all up to us,” he said. Serafina will get the space on Jan. 1, and will take nine months for design and construction.
Rendering of Anagram tower at 300 E. 50th St. at Second Avenue. Courtesy of Williams New York
The 194-unit Anagram Turtle Bay follows those at Columbus Circle, in Nomad, and in Gramercy. The new project by Eyal Ofer’s Global Holdings and MaryAnne Gilmartin’s MAG Partners began leasing in June and will be completed when move-ins start in August.
Housing Lottery Launches for Anagram Turtle Bay at 300 East 50th Street in Midtown East, Manhattan
By: Vanessa Londono
Anagram Turtle Bay at 300 East 50th Street in Midtown East, Manhattan via NYC Housing Connect
The affordable housing lottery has launched for Anagram Turtle Bay, a 23-story mixed-use building at 300 East 50th Street in Midtown East, Manhattan. Designed by BKSK Architects and developed by MAG Partners in collaboration with Global Holdings, KRW Realty Advisors, Krown Point, and Safanad, the structure yields 194 residences. Available on NYC Housing Connect are 72 units for residents at 70 to 130 percent of the area median income (AMI), ranging in eligible income from $60,172 to $227,500.
Anagram Turtle Bay at 300 East 50th Street in Midtown East, Manhattan via NYC Housing Connect
Amenities include pet-friendly policies, bike storage lockers, a shared laundry room, common area Wi-Fi, gym, media room, party room, community events and classes, recreation room, business center, concierge, and a rooftop terrace. Units are equipped with washers and dryers, air conditioning, hardwood floors, patios or balconies, intercoms, and name-brand kitchen appliances, countertops, and finishes. Tenants are responsible for household electricity, including electric stove and cooling.
At 70 percent of the AMI, there is one studio with a monthly rent of $1,644 for incomes ranging from $60,172 to $90,720; five studios with a monthly rent of $1,817 for incomes ranging from $66,103 to $90,720; five one-bedrooms with a monthly rent of $1,756 for incomes ranging from $64,560 to $102,060; five one-bedrooms with a monthly rent of $1,945 for incomes ranging from $70,903 to $102,060; two two-bedrooms with a monthly rent of $2,095 for incomes ranging from $77,658 to $122,500; one two-bedroom with a monthly rent of $2,318 for incomes ranging from $85,303 to $122,500; and one three-bedroom with a monthly rent of $2,408 for incomes ranging from $89,829 to $140,630.
At 130 percent of the AMI, there are ten studios with a monthly rent of $3,447 for incomes ranging from $121,989 to $168,480; 22 one-bedrooms with a monthly rent of $3,689 for incomes ranging from $130,835 to $189,540; and seven two-bedrooms with a monthly rent of $4,415 for incomes ranging from $157,200 to $227,500.
Prospective renters must meet income and household size requirements to apply for these apartments. Applications must be postmarked or submitted online no later than August 21, 2025.
Business school to move satellite campus to Baltimore Peninsula
By: Melody Simmons
The University of Maryland will move a satellite campus for its business school to Baltimore Peninsula next year, marking the latest office lease signed at the 235-acre development.
Connect CRE’s New York & Tri-State 2025 Next Generation Award
By: Amy Wolff Sorter
Adam Freindlich; Vice President
Helped firm secure $350 million in capitalization for construction on two NYC residential projects
Involved with the 14-million-square-foot Baltimore Peninsula master-planned neighborhood
As vice president with MAG Partners, Adam Freindlich structures strategic partnerships, joint ventures and financings, in addition to overseeing the evaluation of new business opportunities. He is responsible for crafting the firm’s investment thesis and corporate business plan in conjunction with leadership.
Freindlich was integral in helping MAG Partners secure $350 million in capitalization to begin the development of two residential buildings in prime Manhattan neighborhoods, the 23-story Anagram Turtle Bay (Midtown East) and the 188-unit Mabel (Chelsea).
He was also involved with the project team in Baltimore Peninsula, a 14 million-square-foot master-planned neighborhood development.
Freindlich serves on the board of the New York Private Equity Network Real Estate Division (NYPEN RE), where he organizes speaking engagements and events for the organization.
These are just a few reasons we chose Adam Freindlich as one of Connect CRE’s New York & Tri-State 2025 Next Generation Award winners. Connect CRE’s annual Next Generation Awards recognize young leaders who will have a strong influence on the commercial real estate industry.
INTERVIEW: MaryAnne Gilmartin on building for New York, one story at a time
By: Michelle Sinclair Colman
MaryAnne Gilmartin, the CEO and Founder of MAG Partners, is no stranger to reshaping New York City’s skyline. As the former CEO of Forest City Ratner, she led the development of landmarks like Barclays Center, the New York Times Building, and 8 Spruce Street. Today, she’s forging a new chapter with MAG Partners and marking a major milestone with the simultaneous leasing launch of two residential towers in Manhattan: Anagram Turtle Bay (“Anagram”) and Mabel in Chelsea.
Anagram, developed in partnership with Global Holdings, rises at 300 East 50th Street with 194 apartments. 30% of which fall under the Affordable NY program, and a lottery is underway until August 21, 2025. On the ground floor, a new concept from the beloved Serafina restaurant group, Serafina Mare, brings a seafood-focused twist to the classic New York eatery.
Images of Anagram Turtle Bay (l) and Mabel in Chelsea (r) (Credit DBOX via MAG Partners)
Across town, Mabel, a tribute to an influential woman in New York City history, sits at 335 Eighth Avenue in Chelsea and was built to achieve Passive House and LEED Gold certifications. Like Anagram, it also reserves 30% of its units for affordable housing. This lottery is underway until August 26, 2025.
For Gilmartin, buildings are more than brick and steel—they’re narratives, layered with intention, place, and people. We sat down with her to discuss the rare moment of launching two projects at once, what sets each building apart, and the values that continue to guide her practice.
What is it like having two buildings launch on the same day?
It’s beyond humbling and truly amazing to have these two buildings launching at the same time. Creating a building is never a small feat. It takes extraordinary people to do extraordinary work, and I’m honored to represent the many who poured their hearts into these projects. They are both labors of love. This is a huge moment for us, each building holds a thousand stories. We’re genuinely gobsmacked.
Anagram Turtle Bay’s residential entrance on East 50th Street
Beyond what may be the first dual launch in the city, you’re a woman in a male-dominated field. Did that add any difficulty?
Being a woman in this field is interesting. I never got the memo that I should feel intimidated stepping into real estate development, an industry still largely dominated by men. I tend to be hyper-focused, surrounded by excellence. I knew it was my time. I believed I could lead a company and build amazing things with amazing people. But the kind of work I wanted to do didn’t fit into the quarterly demands of public markets, where the focus is always “What have you done for me lately?”
Development is a long game. And in the public realm, you’re often better off as an operating company dabbling in development, not leading with it. That realization became my impetus for leaving. At my core, I’m a builder. I needed the freedom to build on my own terms, in the private market. That was seven years ago.
Groundbreaking for Mabel (via Urban Atelier Group (UAG))
In my seven years at MAG, we’ve delivered 1,000 units. That’s a monumental effort, especially with a global pandemic, the expiration of 421a, and countless other headwinds. We’ve been navigating a historic series of challenges. And still, we managed to complete three buildings. It’s a testament to resilience and vision.
At the heart of our mission is a belief: you can build beauty, you can add real value…and you can do it with a team that reflects the city we live in. That’s what we stand for. That’s what we’re out to prove.
Construction wrapping up at Anagram Turtle Bay in May 2025 (CityRealty)
What do you see as the biggest differences between the two projects?
The differences start with geometry and site constraints. The Midtown site, Anagram, is tightly woven into the urban grid – every inch mattered. It was like choreographing a daily ballet of machines and people. We didn’t have the luxury of space. Building so close to the UN meant dealing with security shutdowns, holidays, motorcades—it’s classic New York, and Anagram is no exception.
In contrast, Chelsea offered a kind of rolling meadow by city standards. It’s lush, green, and we had the space to think expansively. The building is low and wide rather than tall and thin, which gave us logistical freedom and marketing advantages. Even though both buildings have roughly the same number of units, the configurations are totally different.
The Chelsea building is part of a long-standing cooperative community—about 3,500 residents who’ve been living in what I like to call a Kennedy-era model of affordable housing. They care deeply. We were a good match for that project because our team approached it with nuance – not just about construction, but about communication, daily coordination, and mutual respect.
Mabel (DBOX)
Are the similarities between the two just as powerful?
Both projects are deeply embedded in walkable, vibrant communities. They celebrate great architecture and sustainability. They were designed as sanctuaries -when you walk in the door, there’s a palpable sense of serenity. That’s intentional. From the rooftops to the lobbies, to the units themselves, there’s a tenderness in the design. These aren’t transactional spaces, they’re life-giving.
Both also feature game-changing retail. In Chelsea, we knew from the beginning that we were in a food desert. Before we even broke ground, we imagined a long floorplate tailored to a grocer. We were approached by the Lidl supermarket brand. That kind of anchor retail took a huge amount of risk out of our underwriting.
At Anagram, it was a different kind of culinary renaissance. Serafina approached us. They were so confident in the building and its audience that they committed not just to a restaurant, but to participating in our hospitality and room service model. That added a new layer of luxury. We’re proud of how we executed the retail vision in both locations.
I believe these buildings will outperform. They’re a cut above. Every detail has been considered—closets, kitchens, light, air, layout. The market will feel that difference through the quality of life and caliber of our tenants.
Do both buildings prioritize sustainability similarly?
Both buildings foster a strong indoor/outdoor connection with thoughtfully integrated green spaces that bring garden culture to life. This is integral to our overall approach. We made a real commitment to building Mabel to Passive House standards. People think Passive House is expensive, and, it is, but the long-term savings for renters are significant.
Rick Cook and his team at COOKFOX inspired us with their biophilia. When Rick asked, “Can we try this?” I said yes…even though it came with serious challenges. Every time the budget tightened, there was an option to cut Passive House and hit our numbers. But being the boss means you get to say, “No, we’re not cutting it.”
Our staff would arm wrestle for the chance to work on this. Everyone felt the meaning behind it. We made sacrifices (for example, no pool), but our Passive House speaks to a new generation of residents who care deeply about how they live. For them, sustainability matters more than amenities. That’s why we named the Chelsea building after Mabel Osgood Wright, an unsung environmentalist hero. That won’t be lost on the people who choose to live there. Beyond that, they will save up to 60% on their operating costs. That’s real, provable value.
Corner living room at Mabel. Residents can save up to 60% on operating costs, including heating, cooling, and electricity, thanks to the development team’s sustainability efforts.
Who is going to live in these buildings?
Each building attracts a slightly different demographic. At Anagram, which we’re developing in partnership with Global Holdings, we’re seeing more three-bed inquiries from families. Space is the greatest luxury in New York, and people really value it. Midtown draws a mix of working professionals, the young and not-so-young. And with proximity to offices like JPMorgan. It’s a “15-minute city” concept where everything you need is a 15-minute walk from your home.
At Mabel, you’re within the confines of a cooperative community. We think tech workers will gravitate there, especially with hybrid work here to stay. The West Chelsea location also has a big educational draw where students and their families want a safe, sophisticated environment near world-class institutions. That mix of art, education, and community is powerful.
Rooftop terrace at Mabel (Credit: DBOX)
What does the future look like for NYC renters?
I believe these buildings could be bellwethers for what the city wants and needs. Beyond that, affordable housing is core to our mission comprising about 30% of our homes. We’ve studied and hacked the programs to make it possible to build high-quality mixed-income housing across the city. For the first time, I’ve heard every mayoral and gubernatorial candidate acknowledge that the housing crisis is real. And we’re among the best equipped to meet that challenge.
Personally, I’d love to do more conversions. My first love was office development, like the New York Times Building. But in my “field of dreams,” I want to lead the next wave: a brand-new, 21st-century vision of housing in New York.
From the Listing: One bedroom residence with private terrace! Offering 1 month OP and 1 month free on a 13 month lease! Discover Mabel, a rental property that redefines sustainable modern living by blending thoughtful design and natural tranquility. Abundant natural light, lush green spaces, and a commitment to peace and comfort at every level create an environment as serene as it is enchanting. See floor plan and full details here.
Anagram Turtle Bay, #4F (Douglas Elliman Real Estate)
From the Listing: Now Leasing: Elegantly Designed Studio to 3-Bedroom Residences Offering 1 month OP and 1 month free on a 13 lease. Inside, bright and airy studio to 3-bedroom residences feature oversized windows with iconic Manhattan views, elevated ceiling heights, White Oak-style flooring, in-unit Bosch washer & dryers, and smart home conveniences like programmable climate control and keyless entry. Residents enjoy three thoughtfully designed levels of indoor and outdoor amenities, including wellness and social spaces that foster community and connection with nature. Net effective rent advertised. See floor plan and full details here.
Anagram Turtle Bay, #5E (Douglas Elliman Real Estate)
From the Listing: Now Leasing: Elegantly Designed Studio to 3-Bedroom Residences Offering 1 month OP and 1 month free on a 13-month lease.
Anagram Turtle Bay is a refined residential experience shaped by the energy of New York City. Inside, bright and airy studio to 3-bedroom residences feature oversized windows with iconic Manhattan views, elevated ceiling heights, White Oak-style flooring, in-unit Bosch washer & dryers, and smart home conveniences like programmable climate control and keyless entry. See floor plan and full details here.
Since Adam Freindlich was from New Jersey and interested in real estate, working for a developer of New Jersey waterfront properties seemed like a pretty good job.
Yet, after three years at Roseland Residential, the Wharton grad went to work at a real estate private equity firm, hoping to learn a different aspect of the business.
After he spent just five days in the office, COVID-19 hit. Freindlich was now relegated to sitting on his couch, trying to bond with his team through online Zoom meetings. So, when the phone rang — and even though the screen said “unknown number” — he answered.
The caller was MaryAnne Gilmartin, a New York real estate legend who had been hired as interim CEO at Mack-Cali, the company of which Roseland was a part. “She wanted to get my take on the people, the company,” Freindlich recalls.
His honesty and forthcoming attitude was enough to impress Gilmartin. She offered him a temporary job two weeks later. Said Freindlich: “It didn’t take that much convincing.”
After the interim gig ended, Freindlich followed Gilmartin to her own development shop, MAG Partners. The firm was wrapping up being awarded a development on the Penn South campus in Chelsea.
And just like that, Freindlich had a great job, one he calls a “master class.” He structures strategic partnerships and manages assets through all phases of investment. In June 2025, the Chelsea multifamily project named Mabel and another MAG Partners project, Anagram Turtle Bay, opened for leasing on the same day.
Across the two projects, Freindlich led efforts in conjunction with firm leadership to secure $169 million of total construction loan financing and $124 million in new equity investment. These commitments represented 83 percent of total project capitalization, sourced from MetLife, Global Holdings, and Bank OZK.
The two projects are each about 200 units, but in other ways they are very different. In contrast to the 23-story tower of Turtle Bay, Mabel is seven stories, built horizontally to stay contextual within the environment south of Penn Station.
“Not just to maximize returns but to build the user-centric neighborhood enhancement,” explained Freindlich. “To enhance the neighborhoods, I think that’s our special sauce.”
The deal with MAG Partners and MacFarlane Partners notches the second lease within thepast month at the Rye Street Market area
MARYANNE GILMARTIN, FOUNDER AND CEO OF MAG PARTNERS, AND BALTIMORE PENINSULA’S RYE STREET MARKET
Baltimore Peninsula development with office tenants, with the latest beingreal estate services firm Newmark.
Newmark inked a 4,550-square-foot lease for 301 Mission Boulevard at Rye Street Market, a four-building complex in the middle of Baltimore Peninsula,Commercial Observer has learned. The project’s development team, aside fromMAG and MacFarlane, also includes Sagamore Ventures and a Goldman Sachs affiliate.
Cushman & Wakefield’s Courtenay Jenkins, Linn Worthington, MattMelnick and Rich Thomas represented the landlord in the deal.
“Rye Street Market is well positioned to meet the needs of tenants across themarket, and we’re excited to see increasing leasing momentum thatdemonstrates the strength of our product,“ said MaryAnne Gilmartin, MAGPartners founder and CEO. A representative for Newmark did not immediatelyrespond to a request for comment.
The lease is the developers’ second at Rye Street Market within the last 30 days.PricewaterhouseCoopers signed a 23,000-square-foot downsizing lease in mid-May at 301 Mission Boulevard, joining other tenants there, including the Baltimore Ravens and design firm Chambers.
Gilmartin, meanwhile, recently sat down with Commercial Observer to discuss several multifamily developments her firm is rolling out in New York, as well as the latest on her firm’s Baltimore plans.
June 10, 2025
MAG Partners
MAG Partners and Global Holdings Announce Leasing Launch, First-Ever Serafina Restaurant Spinoff at Anagram Turtle Bay In Manhattan
By: MAG Partners
Designed by BKSK Architects, Luxury Living Is Redefined In Turtle Bay Atop New Italian Food Concept Coming Soon
Renderings can be viewed HERE, credit: Williams New York
NEW YORK – (June 10, 2025) –Prominent woman-owned leading real estate company MAG Partners, in partnership with Global Holdings, the international real estate development and investment firm founded and led by Eyal Ofer, today announced the residential leasing launch at Anagram Turtle Bay, located at 300 East 50th Street in Manhattan’s Turtle Bay neighborhood. A bold reimagining of what modern urban living can be, Anagram Turtle Bay comprises 194 apartments with thoughtful design and a diverse unit mix, delivering 30 percent of its units under the Affordable NY program. Additionally, the firms have announced a lease signing with Serafina Mare, the first-ever Serafina’s restaurant spinoff with a special menu focused on seafood, offering perks for residents including discounts and room service. The restaurant comprises the entire ground floor of the residential tower and is expected to open in Fall 2026.
Anagram Turtle Bay is MAG’s third New York City residential development with naturally enriching amenities and homes, and Global’s fourth building in its growing Anagram collection. The announcement comes at the same time as MAG Partners launched leasing at Mabel, its second NYC development comprising 188 units at 335 8th Avenue in Chelsea that will also deliver 30 percent affordable.
“Both Anagram Turtle Bay and Mabel — which remarkably tracked on the same construction and launch timelines — demonstrate our commitment to building with integrity. Every detail has been given the deepest level of thought and consideration as we help raise the standard of what it means to live in New York City,” said MaryAnne Gilmartin, Founder and CEO of MAG Partners. “In addition to providing much needed housing, we’re also welcoming an exciting new restaurant concept from the celebrated Serafina brand, delighting tenants with this new dining experience. Anagram Turtle Bay is an exciting new addition to the energy that continues to build in this area of Manhattan.”
“This successful partnership with MAG Partners and Safanad has resulted in New York City’s newest premiere residential experience,” added Josh Feder, Senior Vice President, Head of Investments, Global Holdings. “Anagram Turtle Bay further establishes the Anagram brand synonymous with an elevated, luxury urban lifestyle.”
The 23-story tower — located at the corner of 50th Street and Second Avenue amongst tree-lined streets — is the newest in the city’s growing Anagram collection, synonymous with an elevated lifestyle and curated living experience that stands out in today’s rental market. Global’s last Anagram project, Anagram Columbus Circle, also in Manhattan, achieved full lease up last year. Fostering a unique sense of community and place, the prime Midtown East location offers immediate access to multiple subway lines, ideally situated between the energy of the Central Park and the East Midtown office district and the serenity of the East River.
MAG Partners is no stranger to redefining city living. Combined with the launch of Mabel, and the firm’s past success with Ruby — its 480-unit residential tower at 243 West 28th Street that opened in 2023 and is now fully leased and stabilized — Anagram Turtle Bay cements MAG Partners’ reputation for creating residential spaces that stand apart.
Also developed in partnership with Safanad, and exclusively marketed and leased by Douglas Elliman Development Marketing, Anagram Turtle Bay’s 194 residences are bright, welcoming, and thoughtfully crafted to elevate everyday living. Oversized windows flood each home with natural light, framing quintessential Manhattan views. The residences range from studios to three-bedroom layouts and feature elevated ceiling heights, White Oak Style flooring, in-unit Bosch washers and dryers, and smart home features such as programmable climate control and keyless entry. Kitchens are intelligently designed with tailored natural-finish cabinetry, quartz countertops, full-height porcelain tile backsplashes, and a state-of-the-art Bosch appliance package with induction cooktops—perfect for entertaining or savoring meals from one of the neighborhood’s many culinary destinations.
Bedrooms offer a sense of retreat with integrated blackout shades and generous storage, including walk-in closets in most units. Bathrooms are spa-like sanctuaries, with primary baths featuring mosaic tile-accented showers and custom quartz-topped vanities, while secondary baths are styled with terrazzo flooring and porcelain tile accents.
Designed by BKSK Architects with detailed masonry, rooted in the neighborhood’s legacy of hidden mid-block gardens, Anagram Turtle Bay fosters a strong indoor/outdoor connection with thoughtfully integrated green spaces that bring garden culture to life. The approach creates homes that feel grounded in their environment while offering a peaceful retreat from the urban pace. Allowing New Yorkers to live their best New York life, amenities include three floors of stylishly composed offerings designed to elevate every aspect of city life. This includes a Fitness Lab with cross training, cardio and strength training options; a garden and its lounge including an apertivo bar, study and library for work or socializing; the Serafina Mare special menu and room service; media lounge with fireplace; and the 24th floor rooftop — a showstopper with sun loungers and grilling stations and panoramic views of the city skyline.
“It has been a great thrill for BKSK to design the newest addition to MAG Partners’ collection at 300 East 50th Street in Manhattan. Our collaboration has resulted in a commanding corner presence at this important intersection, embodying our concept of bridging Midtown East and Turtle Bay with a contemporary interpretation of historic brick detailing seen in landmark corner residential buildings of both districts,” said Todd Poisson, Partner, BKSK.
Founded by Vittorio Assaf and Fabio Granato of Serafina Restaurant Group, first-class Italian restaurant Serafina has been a favorite of New Yorkers since it first opened on the Upper East Side in 1995. The duo have since expanded the brand across three continents with dozens of restaurants. This game-changing restaurant spinoff – comprising more than 5,000 square feet of street level and below grade space — is the 13th Serafina location in NYC and the first Serafina Mare concept. The menu will have a specific emphasis on seafood. Residents will have a special menu and delivery service from the restaurant.
“We are honored and excited to open the first Serafina Mare on the ground floor Anagram Turtle Bay. We anticipate establishing meaningful connections with the tenants and the entire Turtle Bay community as we introduce this new and exciting seafood concept from our beloved brand,” Granato said.
MAG Partners represented itself in the deal. Serafina Mare was represented by Micheal Azarian of Cushman & Wakefield.
For more information please visit anagramturtlebay.com.
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About MAG Partners
MAG Partners is a woman-owned, urban real estate company with decades of experience developing impactful, iconic, large-scale projects throughout New York City. Led by MaryAnne Gilmartin, together the MAG Partners team has successfully designed, built and operated over 7 million square feet of office, residential and mixed-use projects, including over 2,000 units of housing, with a total value of over $4.5 billion. The firm believes and has proven that principles of beauty, diversity and sustainability create lasting value.
About Global Holdings Management Group
Global Holdings Management Group is an international alliance of real estate asset management and investment advisory companies operating across the United States, United Kingdom and Europe. It exclusively develops, advises and manages the real estate assets of Global Holdings Group – which was founded by its Chairman Eyal Ofer – across its residential, commercial and hotel portfolios in these geographies. The current portfolio consists of over 10 million square feet of real estate, comprising over 120 properties and over 1,500 hotel rooms.
About Serafina Restaurant Group
Founded in 1995 by Vittorio Assaf and Fabio Granato, Serafina Restaurant Group is a global
collection of Italian eateries that began with the highly acclaimed Serafina Fabulous Pizza
on Madison Avenue New York City. Specializing in contemporary Italian cuisine, Serafina
has expanded across Manhattan and into eight countries, offering quality ingredients
paired with an energetic and welcoming vibe. The Serafina family includes its flagship
Italian restaurants, the French-inspired Brasserie Cognac, and Tokugawa Sushi. With 41
locations worldwide, Serafina has become an affordable luxury known for fostering a social
and inviting environment.
About BKSK
Established in 1985, BKSK is a 4-partner, 40-person design firm based in New York City. As architects and scholars of the environment, both built and natural, BKSK believes that great design has meaning and consequence. What we build, how we build it, and how it is used, matters. The firm creates meaningful, thoughtful, and beautiful works of architecture.
About Douglas Elliman Development Marketing (DEDM)
Douglas Elliman Development Marketing, a division of Douglas Elliman Realty, offers unmatched expertise in sales, leasing, and marketing for new developments throughout New York City, Long Island, Westchester, New Jersey, Florida, California, Massachusetts, and Texas. The company’s new development hybrid platform matches highly experienced new development experts with skilled brokerage professionals who provide unparalleled expertise and real time market intelligence to its clients. The firm is heralded for its achievements in record-breaking sales throughout each of its regions. Drawing upon decades of experience and market-specific knowledge, Douglas Elliman Development Marketing offers a multidisciplinary approach that includes comprehensive in-house research, planning and design, marketing, and sales. Through a strategic global alliance with Knight Frank Residential, the world’s largest privately-owned property consultancy, the company markets properties to audiences in 58 countries, representing an over $87 billion global new development portfolio. https://www.elliman.com/marketing
NEW YORK – (June 10, 2025) –Prominent woman-owned leading real estate company MAG Partners, in partnership with Global Holdings, today announced its lease signing with Serafina Mare, the first-ever Serafina restaurant spinoff within its new Anagram Turtle Bay residential development. The restaurant will focus specifically on seafood and offer Anagram Turtle Bay residents perks including a special menu and delivery. Located at 300 East 50th Street in Manhattan’s Turtle Bay neighborhood, the restaurant comprises more than 5,000 square feet including the entire ground floor and below grade space. It is expected to open in Fall 2026.
This game-changing restaurant spinoff is the 13th Serafina location in NYC and the first-ever Serafina Mare concept.
“We are honored and excited to open the first Serafina Mare on the ground floor Anagram Turtle Bay. We anticipate establishing meaningful connections with the tenants and the entire Turtle Bay community as we introduce this new and exciting seafood concept from our beloved brand,” said Fabio Granato of Serafina Restaurant Group.
“In addition to providing much needed housing, we’re also welcoming an exciting new restaurant concept from the celebrated Serafina brand, delighting tenants with this new dining experience. Anagram Turtle Bay is an exciting new addition to the energy that continues to build in this area of Manhattan,” added MaryAnne Gilmartin, Founder and CEO of MAG Partners.
Founded by Vittorio Assaf and Granato of Serafina Restaurant Group, first-class Italian restaurant Serafina has been a favorite of New Yorkers since it first opened on the Upper East Side in 1995. The duo have since expanded the brand across three continents with dozens of restaurants.
MAG Partners represented itself in the deal. Serafina Mare was represented by Micheal Azarian of Cushman & Wakefield.
Anagram Turtle Bay is a 23-story tower located at the corner of 50th Street and Second Avenue. Leasing launched this week, with move-ins expected in August. Also developed in partnership with Safanad, Anagram Turtle Bay comprises 194 bright, welcoming, and thoughtfully crafted residences ranging from studios to three-bedroom layouts in addition to three floors of stylishly composed amenities.
For more information please visit anagramturtlebay.com.
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About MAG Partners
MAG Partners is a woman-owned, urban real estate company with decades of experience developing impactful, iconic, large-scale projects throughout New York City. Led by MaryAnne Gilmartin, together the MAG Partners team has successfully designed, built and operated over 7 million square feet of office, residential and mixed-use projects, including over 2,000 units of housing, with a total value of over $4.5 billion. The firm believes and has proven that principles of beauty, diversity and sustainability create lasting value.
About Serafina Restaurant Group
Founded in 1995 by Vittorio Assaf and Fabio Granato, Serafina Restaurant Group is a global
collection of Italian eateries that began with the highly acclaimed Serafina Fabulous Pizza
on Madison Avenue New York City. Specializing in contemporary Italian cuisine, Serafina
has expanded across Manhattan and into eight countries, offering quality ingredients
paired with an energetic and welcoming vibe. The Serafina family includes its flagship
Italian restaurants, the French-inspired Brasserie Cognac, and Tokugawa Sushi. With 41
locations worldwide, Serafina has become an affordable luxury known for fostering a social
and inviting environment.
About Global Holdings Management Group
Global Holdings Management Group is an international alliance of real estate asset management and investment advisory companies operating across the United States, United Kingdom and Europe. It exclusively develops, advises and manages the real estate assets of Global Holdings Group – which was founded by its Chairman Eyal Ofer – across its residential, commercial and hotel portfolios in these geographies. The current portfolio consists of over 10 million square feet of real estate, comprising over 120 properties and over 1,500 hotel rooms.
